As marketers continue to take on tasks ranging from content creation to demand generation, new research suggests that those who document their strategies along the way are more likely to see success.
CoSchedule recently published its “2022 Trend Report: Marketing Strategy,” and statistics indicated that top marketers are 414% more likely to see success when they document their marketing strategy. Only 17% of respondents claimed that their entire marketing strategy is documented, but 47% stated that portions of it are at least documented.
“Having your marketing strategy documented is critical to success,” wrote the authors of the report. “Things inevitably come up – employee illnesses, time off, vacations, quarantines. Documenting your strategy allows your team to stay productive, easily share progress updates, and adapt as plans change.”
Marketers and the Strategy to Meet Customer Demand
The documentation of marketing strategies may be beneficial in the coming months, as previous research suggests that marketers expect their customers to become more demanding within the year.
Demand Metric and Mitto conducted “The State of the Customer Experience” report, and data indicated that most marketers (64%) believe customers will ultimately become more demanding in 2022. Nearly 32% think that customer demands will at least remain the same, while only 4% predict their customers becoming less demanding.
As a result, more marketers are shifting their focus toward the customer experience, especially those who have an omnichannel strategy. Nearly 71% of marketers with a complete omnichannel strategy plan to increase their investment in the customer experience over the course of the year.