Marketing Technology

June 9, 2020

27% of Marketers to Boost Martech Investment by At Least 21% Over the Next Year

B2B Buyer Personas

94% of B2B Companies See Sales and Marketing Improve from Data Quality Investments

Artificial Intelligence

Survey: 50% of Marketers Have No Plans to Use AI in Their Existing Strategies

Report: Almost Half of All Content Marketers to Begin Using Tech to Free Up Time

Technology

39% of Marketers Still Working on a Strategy to Leverage Martech Stack

Report: Digital Video, Mobile Remain Priorities for Marketers in 2020

marketing automation

Survey: Sales and Marketing Alignment Remains a Struggle for Account-Based Marketing

B2B Video Marketing

Report: Organizations Intend to Boost Marketers’ Video Budgets in 2020

Technology

58% of Marketers Believe They Could ‘Know More’ When It Comes to Martech

Artificial Intelligence

37.6% of Marketers Now Believe ‘Significantly’ in Voice Assistance as Marketing Channel

marketing automation content strategy

Report: 57% of Marketers Want to Improve Campaign Effectiveness through Marketing Automation Integration

marketing automation content strategy

Report: Only 1-in-4 B2B Marketers are Seeing Results from their Marketing Automation Platform

Survey: 39% of Creative Marketers Still Perceive Too Many Challenges with AR

B2B Buyer Personas

Report: Most Enterprise Marketers Would Only Rate Voice-of-the-Customer Programs as ‘Somewhat Successful’

martech

Study: 67% of Marketers Now Believe Voice-Enabled Experiences are ‘Very Important’ to Customers

Artificial Intelligence

Report: Many Marketers Have Yet to Unlock the Full Potential of Artificial Intelligence

marketing

Despite Struggles, Marketers Continue to Invest Their Budgets in Martech

“The team at KoMarketing does a great job providing best practices, new ideas, and management of our PPC program. They went above and beyond to meet our needs. The decision to partner with them was one of the best thing that has ever happened to us”

— John Yeung, Digital Marketing Manager, Stratford University

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