Marketing Technology

March 25, 2020

Report: Almost Half of All Content Marketers to Begin Using Tech to Free Up Time

Technology

39% of Marketers Still Working on a Strategy to Leverage Martech Stack

Report: Digital Video, Mobile Remain Priorities for Marketers in 2020

marketing automation

Survey: Sales and Marketing Alignment Remains a Struggle for Account-Based Marketing

B2B Video Marketing

Report: Organizations Intend to Boost Marketers’ Video Budgets in 2020

Technology

58% of Marketers Believe They Could ‘Know More’ When It Comes to Martech

Artificial Intelligence

37.6% of Marketers Now Believe ‘Significantly’ in Voice Assistance as Marketing Channel

marketing automation content strategy

Report: 57% of Marketers Want to Improve Campaign Effectiveness through Marketing Automation Integration

marketing automation content strategy

Report: Only 1-in-4 B2B Marketers are Seeing Results from their Marketing Automation Platform

Survey: 39% of Creative Marketers Still Perceive Too Many Challenges with AR

B2B Buyer Personas

Report: Most Enterprise Marketers Would Only Rate Voice-of-the-Customer Programs as ‘Somewhat Successful’

martech

Study: 67% of Marketers Now Believe Voice-Enabled Experiences are ‘Very Important’ to Customers

Artificial Intelligence

Report: Many Marketers Have Yet to Unlock the Full Potential of Artificial Intelligence

marketing

Despite Struggles, Marketers Continue to Invest Their Budgets in Martech

marketing

Report: Marketers Hold Concerns Surrounding the Use of Automation Tools

martech

Survey: 52% of Marketers Have Only Been “Somewhat Successful” with MarTech Utilization Strategies Intact

data and analytics

Report: Marketers are Failing to Tap Into The Potential of First-Party Data

“KoMarketing takes PPC management to a completely different level of focus on performance and commitment to client business goals.”

— Chris Long, CMO, L-com Global Connectivity

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