Marketing Technology

January 19, 2022

Report: Marketers Continue to Reap the Benefits of Customer Data Platforms

72% of Marketers Say Their Martech Stack Has Only Been ‘Somewhat’ Beneficial

Artificial Intelligence

Only 13% of Marketers Claim Their AI Capabilities are ‘Advanced’

Report: Most Marketers Now Grappling with Multiple Pieces of Martech

Technology

Report: Data Capabilities Encouraging More Marketers to Switch Tools

marketing automation content strategy

54% of Marketers Are Failing to Fully Leverage Marketing Automation Tools

marketing automation

51% of CMOs Want Their Marketers to Better Integrate Martech in 2021

69% of Marketers Intend on Boosting Their Martech Spend

marketing automation

Survey: Marketers Still Struggling with Automation and Content Personalization

Artificial Intelligence

Survey: Nearly Half of Marketers Using AI to Boost Overall Marketing Efforts

89% of Marketers to Spend More on Martech in 2021 Than They Did Last Year

Artificial Intelligence

Report: 50% of Marketers Still Say They’re ‘Beginners’ When It Comes to AI

99% of Marketers Who Already Use Video Will Continue to Do So in 2021

Technology

Survey: 58% of Marketers Decreased their Martech Budgets Due to COVID-19

Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

27% of Marketers to Boost Martech Investment by At Least 21% Over the Next Year

B2B Buyer Personas

94% of B2B Companies See Sales and Marketing Improve from Data Quality Investments

“With little digging, you can see that KoMarketing’s team is frequently educating the SEO industry on best practices through articles, blogs and presentations. If you’re considering hiring an agency you want talented people collaborating to bring you the best search results possible – that’s what you’ll get with KoMarketing.”

— Katie Meurin, SEO Manager at Southern New Hampshire University

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