Marketing Technology

marketing automation

December 5, 2019

Survey: Sales and Marketing Alignment Remains a Struggle for Account-Based Marketing

B2B Video Marketing

Report: Organizations Intend to Boost Marketers’ Video Budgets in 2020

Technology

58% of Marketers Believe They Could ‘Know More’ When It Comes to Martech

Artificial Intelligence

37.6% of Marketers Now Believe ‘Significantly’ in Voice Assistance as Marketing Channel

marketing automation content strategy

Report: 57% of Marketers Want to Improve Campaign Effectiveness through Marketing Automation Integration

marketing automation content strategy

Report: Only 1-in-4 B2B Marketers are Seeing Results from their Marketing Automation Platform

Survey: 39% of Creative Marketers Still Perceive Too Many Challenges with AR

B2B Buyer Personas

Report: Most Enterprise Marketers Would Only Rate Voice-of-the-Customer Programs as ‘Somewhat Successful’

martech

Study: 67% of Marketers Now Believe Voice-Enabled Experiences are ‘Very Important’ to Customers

Artificial Intelligence

Report: Many Marketers Have Yet to Unlock the Full Potential of Artificial Intelligence

marketing

Despite Struggles, Marketers Continue to Invest Their Budgets in Martech

marketing

Report: Marketers Hold Concerns Surrounding the Use of Automation Tools

martech

Survey: 52% of Marketers Have Only Been “Somewhat Successful” with MarTech Utilization Strategies Intact

data and analytics

Report: Marketers are Failing to Tap Into The Potential of First-Party Data

artificial intelligence

Report: 40% of Marketers Using AI are Seeing Heightened Sales and Marketing Performance

video marketing, content marketing

Study: Marketers Projected to Spend $17.8M on Digital/Mobile Video in 2019

Technology

Survey: Top CMOs Remain Concerned About ROI, Big Data and AI

“The team at KoMarketing does a great job providing best practices, new ideas, and management of our PPC program. They went above and beyond to meet our needs. The decision to partner with them was one of the best thing that has ever happened to us”

— John Yeung, Digital Marketing Manager, Stratford University

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