Marketing Technology

October 18, 2022

56% of B2B Marketers to Go Mostly or Entirely Digital Within the Decade

Artificial Intelligence

44% of Marketers Predict AI Will Inform Most Targeting and Segmentation

Email Marketing

Report: Artificial Intelligence Grows in Importance to Email Marketers

marketing automation

23% of Marketers Have Replaced Their Marketing Automation Solution in 2022

69% of Marketers Looking to Purchase More Martech Within the Year

Technology

Report: All Categories of Marketing Technology Continue to Experience Growth

Report: Marketers Anticipate More Investment in VR, AR, and the Metaverse

60% of Marketers Admit They Still Don’t Fully Understand the Metaverse

64% of Marketers Have Only Been ‘Somewhat Successful’ with Marketing Automation

Report: Marketers Continue to Reap the Benefits of Customer Data Platforms

72% of Marketers Say Their Martech Stack Has Only Been ‘Somewhat’ Beneficial

Artificial Intelligence

Only 13% of Marketers Claim Their AI Capabilities are ‘Advanced’

Report: Most Marketers Now Grappling with Multiple Pieces of Martech

Technology

Report: Data Capabilities Encouraging More Marketers to Switch Tools

marketing automation content strategy

54% of Marketers Are Failing to Fully Leverage Marketing Automation Tools

marketing automation

51% of CMOs Want Their Marketers to Better Integrate Martech in 2021

69% of Marketers Intend on Boosting Their Martech Spend

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— Alexis Karlin, Digital Marketing Specialist, Neolane (Acquired by Adobe)

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