Marketing Technology

July 14, 2021

69% of Marketers Intend on Boosting Their Martech Spend

marketing automation

Survey: Marketers Still Struggling with Automation and Content Personalization

Artificial Intelligence

Survey: Nearly Half of Marketers Using AI to Boost Overall Marketing Efforts

89% of Marketers to Spend More on Martech in 2021 Than They Did Last Year

Artificial Intelligence

Report: 50% of Marketers Still Say They’re ‘Beginners’ When It Comes to AI

99% of Marketers Who Already Use Video Will Continue to Do So in 2021

Technology

Survey: 58% of Marketers Decreased their Martech Budgets Due to COVID-19

Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

27% of Marketers to Boost Martech Investment by At Least 21% Over the Next Year

B2B Buyer Personas

94% of B2B Companies See Sales and Marketing Improve from Data Quality Investments

Artificial Intelligence

Survey: 50% of Marketers Have No Plans to Use AI in Their Existing Strategies

Report: Almost Half of All Content Marketers to Begin Using Tech to Free Up Time

Technology

39% of Marketers Still Working on a Strategy to Leverage Martech Stack

Report: Digital Video, Mobile Remain Priorities for Marketers in 2020

marketing automation

Survey: Sales and Marketing Alignment Remains a Struggle for Account-Based Marketing

B2B Video Marketing

Report: Organizations Intend to Boost Marketers’ Video Budgets in 2020

Technology

58% of Marketers Believe They Could ‘Know More’ When It Comes to Martech

“The KoMarketing team took our PPC and SEM marketing efforts to the next level. They are a team of thoughtful, creative, and smart people, and they get downright scientific when it comes to measurement and attribution. A true pleasure to work with.”

— Will Bernholz, Vice President, Marketing, Dropsource

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