As marketers look for new ways to resonate with their target audiences, new research suggests that using visual content marketing is paying off.
Venngage recently published an infographic depicting visual marketing statistics to know for 2019. The majority of marketers (56 percent) said that they used visuals in their content 100 percent of the time in 2018. This was compared to just 45 percent who said they used visuals between 91 and 100 percent of the time back in 2017.
Overall, 88 percent of marketers said they used visuals in more than 50 percent of the articles they published.
In terms of which types of imagery performed best, 40 percent said original graphics, such as infographics. This was followed by videos and presentations (23 percent), charts and data visualization (20 percent) and stock photography (12 percent).
Standing Out through Content Marketing
While visual content may help marketers resonate with their target audience, it isn’t always the solution. In many instances, it can still be difficult to cut through the noise.
A survey conducted by SurveyMonkey recently discovered that capturing the attention and trust of buyers is the largest obstacle for 36 percent of marketers. However, there are known ways to break through the noise and stand out. For instance, 48 percent of customers say that humorous ads are most effective at grabbing their attention.
Seventy-three percent of customers also say that they seek out recommendations from friends and family before making a purchase. For this reason, many marketers have found that they can stand out from the competition by putting their most compelling testimonials front and center.