Performance Measurement

June 28, 2023

52% of Digital Marketers Solely Focused on Reach Rather Than ROI

B2B Marketing Measurement

85% of B2B Marketers Struggle to Link Performance to Business Outcomes

93% of Digital Marketers Expect to Achieve All Goals Within the Next Six Months

Report: Successful Marketers Have More Confidence in the Accuracy of Their Data

Report: Intent Data is Helping Marketers Boost Company Revenue

how to use data in content marketing

69% of Digital Marketers Only Claim to Be ‘Somewhat Successful’ at Achieving Goals

The Content Marketing Grind

80% of ‘Very Successful’ Content Marketers Have a Documented Strategy

60% of Marketers Only ‘Somewhat Confident’ in the Potential of Their Data

56% of App Marketers Have More Aggressive KPIs But Tighter Budgets

99% of CMOs Cite Return-on-Investment as Their Top Marketing Stressor

Event Marketing

63% of Marketers to Host In-Person Events Within the Next 24 Months

Custom B2B Marketing Research

45% of Marketers Still in the Early Stages of Testing Their ABM Program

B2B Content Writer

Report: Most Marketers Still Struggling with Content Marketing Success

B2B Demand Generation

46% of Marketers to Increase Investment in Account-Based Marketing Programs

53% of Marketers Say ABM Has Generated More Revenue Than Other Tactics

Report: Many Marketers Expect a Budget Cut Heading Into 2023

Report: Marketing Data Usage Expected to Rise Over the Next Three Years

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