Performance Measurement

February 21, 2023

60% of Marketers Only ‘Somewhat Confident’ in the Potential of Their Data

56% of App Marketers Have More Aggressive KPIs But Tighter Budgets

99% of CMOs Cite Return-on-Investment as Their Top Marketing Stressor

Event Marketing

63% of Marketers to Host In-Person Events Within the Next 24 Months

Custom B2B Marketing Research

45% of Marketers Still in the Early Stages of Testing Their ABM Program

B2B Content Writer

Report: Most Marketers Still Struggling with Content Marketing Success

B2B Demand Generation

46% of Marketers to Increase Investment in Account-Based Marketing Programs

53% of Marketers Say ABM Has Generated More Revenue Than Other Tactics

Report: Many Marketers Expect a Budget Cut Heading Into 2023

Report: Marketing Data Usage Expected to Rise Over the Next Three Years

Report: Most Marketers Lack Real-time Data Needed for Customer Engagement

44% of Marketers Only ‘Moderately’ Confident in Their Data and Analytics

Report: Most Marketers Struggling to Find Multi-Channel Strategy Success

rocket coming out of a laptop

65% of Marketers Now Using Analytics to Measure Content Marketing ROI

95% of Marketers Agree That a Unified Data Source Improves Attribution

b2b sales funnel

Report: Marketers Failing to Align with Sales and Customer Success Teams

How Content Marketers Prepare To Write for a B2B SEO Program

57% of Marketers Pivoted Toward Visual Content Marketing in 2020

“KoMarketing is instrumental to the success of CDNetworks global search marketing efforts. The relentless attention to detail and strategic approach continues to push us toward greater results.”

— William Vuong, Senior Marketing Manager

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