Report: PPC and Influencer Marketing Exhibit Highest ROI for Online Marketers

A new report has discovered that PPC and influencer marketing are among the best online marketing strategies for return on investment (ROI). However, they also remain among the most difficult tactics to execute.

The “What Works in Online Marketing” report from AudienceBloom shows that on a rating scale of 0 to 10 (10 being the best), PPC and influencer marketing are exhibiting the highest average ROI for online marketers, ranking 6.86 and 6.83, respectively.

However, influencer marketing was named the most difficult tactic to execute. The strategy ranked 5.69 on a difficulty scale of 0 to 10 (10 being the hardest) while PPC received a 4.42 rating. Link building (5.34), off-site content marketing (5.31) and on-site SEO (4.89) were also near the top of the list of the most challenging online marketing methods.

Despite seeing mixed ROI, the survey discovered that most marketers intend to stick to their budgets. About 94 percent said they plan to increase their budgets for on-site SEO, or intend to keep them where they are. Ninety-three percent said the same for on-site content marketing, while 80 percent concurred for influencer marketing.

The Increasing Investment in Influencer Marketing

Research published by Grapevine Logic earlier in 2016 hinted that marketers may be looking toward influencer marketing more frequently in the future. The report indicated that more than half of businesses expect to significantly increase their influencer marketing budget this year. About 30 percent claimed that they would be boosting their influencer marketing budgets “slightly.”

In total, more than 80 percent of companies surveyed by Grapevine Logic said they were going to increase their investment in this area by some margin.