According to a recent TechCrunch article, Facebook has just released previously unpublished metrics showing its growth internationally, specifically for mobile. With mobile internet traffic continuing to rise, this information could be useful to B2B marketers looking to increase brand awareness and engagement with their target audience via social apps.
TechCrunch reports that, prior to the stats’ release, Facebook had only shared combined web and mobile user counts by multi-country region, and its mobile user counts as global totals. “The problem is that hides what parts of the world are driving its mobile growth, which has brought it to a total of 874 million monthly mobile users and 507 million daily mobile users as of September 2013,” claims TechCrunch.
However, the new report offers international growth stats for Germany, France, Spain, Italy, Sweden, Turkey, and Israel. The numbers indicate that Facebook is making the shift to mobile in Europe and across parts of the Middle East, with “all the listed countries seeing well over 50% of total users accessing from mobile,” reports TechCrunch.
As the mobile industry continues to accelerate, Facebook is demonstrating that it can drive considerable growth (and revenue) outside of desktop. TechCrunch surmises that establishing itself as a “mobile-first service” could enable Facebook to become an “enduring, institutionalized piece of the internet.”