Many marketers are turning to influencer marketing to resonate with their target audience, and new research suggests that they are willing to work with a number of influencers to achieve their goals.
ACTIVATE recently surveyed a group of marketers involved in the influencer marketing space to publish its “Double or Nothing: Betting Big on Influencer Marketing” report, and statistics showed that most marketers (34.23 percent) usually work with between five and 10 influencers per campaign. As of 2019, about 42 percent of campaigns engage on average between 10 and 100 influencers per campaign.
“As marketers continue to find their footing with influencer campaigns, and leverage more influencer technologies to aid their efforts, they are more readily able to cast and execute scaled influencer marketing programs,” wrote the authors of the report.
The Rise in Interest in Influencer Marketing
Although marketers have not always turned to influencer marketing to achieve their top objectives, previous research has shown that the tactic has been on the rise.
The “2018 State of Branding Report” from Bynder and OnBrand looked at how marketers intend to invest in influencer marketing in the near future. At the time, statistics showed that 79 percent of marketing decision-makers intended to invest in influencer marketing in 2018.
About 43 percent stated that they would invest more than they previously had in the past, while 22 percent said that they were willing to use influencer marketing for the first time.