As B2B marketers measure the success of their content, new research indicates that those in the tech sector are starting to develop more of it to unlock its full potential.
10Fold recently published “The Role of Content in 2022 for B2B Technology Sector Marketing” report, and statistics suggested that the majority of respondents (37%) are now creating one to two times more content marketing than last year. Additionally, 29% are developing three to five times more content than they did just 12 months ago. As a result, 92% stated that they obtained more budget to accommodate the growth in content production.
Social media (55%) was cited as the most valued type of content among the marketing executives who were surveyed for the report. This was followed by video content (49%).
Exploring the Marketing Value of Video Content
As marketers begin to see a return on investment from video, previous research indicates that more are relying on this form of content to resolve pain points.
Vidico released the “State of Video Marketing 2022” report, and statistics suggested that 38% of product marketers, 24% of content marketers, 19% of social media marketers, and 12% of performance marketers now rely on video. Furthermore, the marketing department is leveraging video the most, followed by the product team.
The majority of respondents (30%) stated that video marketing is solving their customer acquisition problems. Nearly 24% said that it is helping with the product experience, and 20% claimed video is building more brand awareness and visibility.