Report: Content Development is Most Pressing SEO Issue for Enterprise Marketers

When it comes to search engine optimization, enterprise marketers are still investing an ample amount of their budget in tactics ranging from link building to content development.

The “State of Enterprise SEO in 2017” report from SEO Clarity and partners North Star Inbound and BuzzStream recently took a closer look at how enterprise-level marketers are investing in SEO and where they are seeing the most ROI.

According to the data, the majority of enterprise marketers (45 percent) are investing more than $20,000 on SEO each month. Technical SEO was named the top priority of resources for respondents, followed by content development, traffic analysis, and link building.

Most enterprise-level marketers (45.5 percent) claimed that content development was their most pressing SEO issue in 2017. This was followed by mobile (30.3 percent), user experience (24.8 percent) and voice search (22.1 percent).

When it comes to content, the majority of successful marketers (83.7 percent) decide what to create or optimize after conducting keyword research. About 55.1 percent consider topic importance in their respective industries, while 29.1 percent look at how competitors have a highly ranked page for it.

B2B Enterprise Marketers Remain Committed to Content

Previous research also found enterprise marketers were committed to implementing a content marketing strategy.

The “B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends – North America” report from the Content Marketing Institute and MarketingProfs determined that 53 percent of B2B enterprise marketers are “extremely/very committed” to content marketing. Approximately 54 percent claim they are “much more” or “somewhat more” successful with content marketing than they were one year ago.

Respondents credited higher quality and more efficient content creation (84 percent) and strategy development (74 percent) for their rise in success.