Many marketers consider themselves to be pros when it comes to lead conversion, but new data suggests that there is still room for improvement.
Verse and Ascend2 recently teamed up to conduct “The State of Lead Conversion in Marketing and Sales” report, and statistics showed that 41% of respondents feel that following up with leads quickly is still a challenge. About 44% admitted that their sales personnel are too busy to follow up, yet only 25% have a lead conversion solution in place.
Approximately 44% of respondents said that they have email marketing automation in place, while 39% have a Customer Relationship Management system.
In terms of following up with leads, the majority of respondents (37%) said that they use email, while 12% turn to social media, and 36% resort to phone calls.
Marketers Remain Focused on Lead Generation
Despite these obstacles, lead generation remains a top focus for marketers who are looking on developing relationships with new customers, according to previous research.
Ascend2 published the “Building Relationships for Lead Conversion” report, and data indicated that most marketers (60%) believe that their lead generation strategy has only been “somewhat successful.”
In terms of digital tactics that are helping marketers build better relationships for lead conversion, social media (55%) is at the top of the list. Website/SEO (43%), as well as email/automation (42%) are also proving beneficial.
Only 31% of the best-in-class marketers consider their lead generation strategy to be “very successful,” highlighting room for improvement.