Report: Many Marketers Still Faced with Lead Generation Challenges

Many marketers consider themselves to be pros when it comes to lead conversion, but new data suggests that there is still room for improvement.

Verse and Ascend2 recently teamed up to conduct “The State of Lead Conversion in Marketing and Sales” report, and statistics showed that 41% of respondents feel that following up with leads quickly is still a challenge. About 44% admitted that their sales personnel are too busy to follow up, yet only 25% have a lead conversion solution in place.

Approximately 44% of respondents said that they have email marketing automation in place, while 39% have a Customer Relationship Management system.

In terms of following up with leads, the majority of respondents (37%) said that they use email, while 12% turn to social media, and 36% resort to phone calls.

Marketers Remain Focused on Lead Generation

Despite these obstacles, lead generation remains a top focus for marketers who are looking on developing relationships with new customers, according to previous research.

Ascend2 published the “Building Relationships for Lead Conversion” report, and data indicated that most marketers (60%) believe that their lead generation strategy has only been “somewhat successful.”

In terms of digital tactics that are helping marketers build better relationships for lead conversion, social media (55%) is at the top of the list. Website/SEO (43%), as well as email/automation (42%) are also proving beneficial.

Only 31% of the best-in-class marketers consider their lead generation strategy to be “very successful,” highlighting room for improvement.

“We have a successful online business, and wanted to take the next step. We approached KoMarketing with the notion of leveraging its expertise in building better search rankings. Both in our defined critical areas and across the board, KoMarketing has helped us grow our presence. They were hired to expand our visibility, but took extra steps to provide many useful recommendations for other areas of our online presence that have had positive impacts. Derek and his staff work hard and take extra steps to ensure you succeed. They are an outstanding partner.”

Scott Stone — Scott Stone, Advertising & E-Business Manager, Cisco Eagle

Start a conversation with the KoMarketing team:

Complete our inquiry form now