Report: Marketing Automation Incentives are Fueling Marketers’ Success

Marketers don’t always have incentives to use more automation to drive their activities, but those who do often see more benefits across the board, according to new research.

MIT Sloan Management and Google recently teamed up to conduct the “Improving Strategic Execution with Machine Learning” report and found that 82 percent of marketers with incentives to use marketing automation have functional KPIs that help them develop an integrated view of their target customers. This is compared to just 47 percent without incentives who said the same.

machine learning, marketing

Sixty-five percent of markers who have incentives to use marketing automation said they can easily drill down to see the underlying data and analytic components that are aggregated into their KPIs. This is compared to just 28 percent without incentives who said the same.

Marketers’ Success with Email Marketing Automation

While automation can help with many marketing tactics, such as email, not all marketers have implemented this methodology into their strategy.

GetResponse and SmartInsights published the “Email Marketing and Automation Excellence 2018” report, and statistics indicated that 28 percent of marketers consider themselves to be “basic” when it comes to email marketing automation. Just eight percent of respondents said that they use all email marketing automation features and optimize them to get the best results.

Despite these statistics, marketers still heavily lean toward email above all other tactics, thanks in part to its effectiveness. Three out of 10 marketers ranked their email marketing effectiveness as at least “good” and an additional 18 percent said it was “excellent.”

“After several failed attempts to find a good SEO product, we were lucky enough to get introduced to KoMarketing. Derek and his team were able to clearly articulate an SEO strategy for our business. They worked closely with our developers to revamp our commerce site in a way that had minimal redesign impact, but big increases in organic visits and transactions. The team also did a fantastic job helping us measure results. I highly recommend KoMarketing to anyone looking for an SEO solution.”

— Kevin Bridges, Innovation Leader - Imagineer at Hallmark Cards

Start a conversation with the KoMarketing team:

Complete our inquiry form now