Report: More Marketers Now Using AI to Personalize the Customer Experience
As marketers continue to shift their attention toward providing a more personalized customer experience, new research indicates that they are implementing artificial technology (AI) to achieve this goal.
Persado and Coresight Research recently teamed up to publish the “AI-Powered Language: A New Era of Enhanced Customer Engagement” report, and statistics suggested that the majority of marketers (53.9%) are already using AI to provide personalized customer experiences. About 38.8% intend to eventually utilize AI to do the same, and only 6.7% don’t use AI or have plans to implement it in the future.
In general, 74.5% of marketers agreed or strongly agreed that utilizing AI helps their business manage challenges linked to offering a personalized customer experience.
“AI automates simple, repeatable tasks and expedites pattern recognition, which helps businesses improve their marketing initiatives and provide the right offer to the right person at the right time in the right channel,” wrote the authors of the report.
Marketing Campaign Performance and Personalization
Content marketing personalization has become a strategic goal for many marketers, and previous research has indicated that several have already seen campaign improvements by making it a priority.
Ascend2 conducted its “Personalization in Digital Marketing” report, and data indicated that most marketers (48%) agree that their campaign performance “significantly” improves when they implement personalization. Approximately 47% “strongly agree” with the same sentiment.
However, marketers still face challenges along the way. Most respondents (39%) state that it has been difficult to manage customer expectations, and 38% have faced budget constraints.