Report: Organizations Intend to Boost Marketers’ Video Budgets in 2020

Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months.

Pixability recently conducted the “2019 State of Digital Video” report, and statistics showed that the majority of companies are willing to increase their marketing team’s video budget by 1-10% in 2020. About 20% stated that they may boost this budget by more than 10%.

When it comes to the platforms that marketers are using to post videos, Facebook leads the way, with 90% of respondents saying they run video campaigns via the channel. This is followed by YouTube (88%) and Instagram (88%).

Video Continues to Be Beneficial to Marketers

This is not the first report to suggest that interactive content – particularly video – is popular among marketers’ target audiences.

DemandGen published the “2019 State of Video and Interactive Content” report, and statistics suggested that most buyers (86%) now prefer interactive content that they can access on demand, compared to static content formats. Furthermore, in terms of most valuable assets, the majority of buyers cite video (51%).

Approximately 80% of respondents said that they would spend up to 20 minutes watching video content in one sitting, highlighting its value to marketers.

Nearly 32% of B2B companies claim that they are now in the process of incorporating video messaging into their nurture programs.