According to a new survey by Kitedesk, social media has a significant impact on sales’ bottom line in a company, no matter the industry or marketing focus.
“The Ultimate Sales Guide to Crushing Your Quota: The Impact of Social Media Usage on Sales Performance and Corporate Revenue” report has other additional insights about how sales and social media are closely connected, including this statistic:
The percentage of sales professionals who missed their sales quota and had little or no
social media skills increased an astounding 50% from 2012 to 2014.
This finding shows that social media continues to make more of an impact on sales for an organization.
How Sales Relates to Marketing
Kitedesk’s findings are relevant to B2B marketers because it shows that building relationships via social media (often referred to as “social selling”) has a significant impact on an organization’s overall bottom line, which is the goal of both the sales and marketing departments.
Additional Social Media Findings
Kitedesk’s other findings about social media’s influence on sales include the fact that 64 percent of respondents stated that social media directly caused them to close at least one deal in the last twelve months. Furthermore, 23 percent said it helped them close at least six deals within that same time period.
In the graph above, you’ll see that overall, closing deals as a direct result of social media increased 10 percent from 2012 to 2014.
This further solidifies that social media has a direct impact on revenue of a company, whether it’s through B2B social media marketing or social selling.
Featured image via Pixabay. Other image via screenshot from study PDF.