Search Engine Marketing

March 8, 2023

61% of Marketers Anticipate Their Spending to Increase ‘Somewhat Significantly’

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58.4% of Marketers Expect Their Content Budgets to Increase in 2023

64% of Marketers, Sales, and Data Personnel Now Using Account-Based Strategies

Report: Marketers Now Focused on Creating a Customer-Driven SEO Strategy

90% of Marketers Now Cite SEO as a Top Marketing Channel

Report: Martech Continues to Grow in Importance to Remote Marketers

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60% of Digital Marketing Spend Now Goes Toward Paid Channels

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36% of Marketers Still Find It ‘Extremely Difficult’ to Access Data and Analytics

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Marketers 414% More Likely to See Success with a Documented Marketing Strategy

Report: Marketers Anxious to Execute ABM Strategies Despite Challenges

54% of Marketers Only ‘Somewhat Satisfied’ with Ability to Leverage Data

51% of Marketers Still Consider Third-Party Cookies to Be ‘Very Important’

SEO Myths

Report: Most Marketers Seeing SEO Efforts Become ‘More Successful’

75% of Marketers Believe Their Pandemic Strategies Were Effective

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Report: Marketers See Google Search Ad Spend Slow as a Result of COVID-19 Pandemic

Report: 37% of Marketers Waste Marketing Spend as a Result of Poor Data

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Report: 62.5% of Marketers Have Now Fully Integrated Content Marketing into Overall Strategy

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— Chris Long, CMO, L-com Global Connectivity

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