Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing. This is according to BtoB’s “Social Media: From Marginal to Mainstream” report.
Social marketing usage among B2B marketers has increased from a year ago, when just 28% of respondents said they were “very involved” or “fully integrated” with the channel. Survey results show nearly all B2B marketers (96%) are currently engaging in social media marketing strategies in some fashion, making it one of the most popular B2B marketing channels used today.
The study shows LinkedIn is the channel used most by B2B marketers (80%), followed closely by Facebook (75%) and Twitter (74%). Additional social channels being used by marketers include YouTube (59%), blogging (48%), Google+ (32%), customer communities (24%), and Pinterest (19%). In an iMediaConnection blog post, James Trumbly, Co-Founder and Director of Business Development HMG Creative says about LinkedIn’s importance to B2B marketers, “It’s easy to network with serious professionals, view their profiles, and connect with the movers and shakers in any industry. Profiles contain lots of rich data that proves invaluable in your marketing and networking efforts.”
B2B marketers are increasingly incorporating social into their marketing strategies, as BtoB’s latest research indicates. Close to half of respondents who participated in the survey report they are “very involved” with social media marketing, proving its importance in the B2B marketing landscape.