Social Media Marketing

January 18, 2023

Report: Customers’ Declining Trust in Social Media to Impact Marketing Investments

Report: Marketers Now Have More Personnel Dedicated to Influencer Marketing

20% of Marketers Still Only ‘Somewhat Confident’ in Social Media ROI

85% of Marketers Now Interested in Exploring New Marketing Channels

Report: Marketers Now Leveraging Video Marketing to Resolve Pain Points

47% of B2B Marketers Still Only Rate Lead Nurturing Initiatives as ‘Average’

65% of Marketers Now Confirm Influencer Collaborations are Paying Off

5 Ways to Promote Virtual Events on Social Media in 2020

44% of Marketers Now Cite Social Media As Their Top Marketing Channel

Report: Marketers Placing More Value on Social Channels for Video Distribution

85% of B2B Marketers Who Use Social Media Remain Dedicated to Facebook

48% of Marketers Cite Social Media as Top Area of Desired Growth

social media icons

66% of B2B Marketers Now Seeing an ROI from Paid Social Media Marketing

Only 33% of Marketers Can ‘Mostly’ Connect an ROI to Social Media

51% of Marketers Still Struggling to Produce Creative Content for Social Media

82% of B2B Marketers Cite Social Media as Top Growing Channel

46% of Marketers Have Had the Most Demand Gen Success with Social Media

33% of Marketers to Allocate Majority of Budget Toward Social Media

“KoMarketing understands how to present and execute recommendations across the organization, from the IT professional to strategic marketing leadership. They go beyond expectation in working with the client to evaluate, execute, and implement program initiatives.”

— Silvina El Baba, Senior Manager, Web Marketing, EFI

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