Report: 93% of Successful B2B Marketers are Extremely Committed to Content Marketing

As B2B marketers look ahead to 2019, new research suggests that the most successful of the bunch are dedicated to content marketing.

The Content Marketing Institute, MarketingProfs and Conductor recently published the “B2B Content Marketing 2019 Benchmarks, Budgets and Trends – North America” report and discovered that 93 percent of the most successful B2B marketers say that their organization is extremely/very committed to content marketing. This is compared to just 35 percent of the least successful B2B marketers.

digital marketing, content marketing, b2b marketing

About 82 percent of the same group also stated that their organization’s content marketing is sophisticated/mature, and 65 percent have a documented content marketing strategy. Seventy-two percent of the most successful B2B marketers measure their content marketing ROI, and 55 percent expect their content marketing budget to increase in 2019.

Falling Short with Email Marketing Initiatives

Although B2B marketers may be skilled in the realm of content marketing, previous research suggests that they still have work to do in terms of making the most of email marketing.

SuperOffice published “The State of B2B Email Marketing” report and found that 59 percent of B2B companies do not use email marketing at all. Among those that do, 77 percent claim that they are using it to drive visits and sales to their websites.

But even in these instances, many of these initiatives fall short. For example, 59 percent of email marketers said that they didn’t send a single email during a 90-day test period. One-in-five email campaigns was not optimized for mobile devices, and 89 percent of them were sent from a company name, suggesting a lack of personalization.

“After several failed attempts to find a good SEO product, we were lucky enough to get introduced to KoMarketing. Derek and his team were able to clearly articulate an SEO strategy for our business. They worked closely with our developers to revamp our commerce site in a way that had minimal redesign impact, but big increases in organic visits and transactions. The team also did a fantastic job helping us measure results. I highly recommend KoMarketing to anyone looking for an SEO solution.”

Get the latest b2b digital marketing information: