Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. Its efficiency and overall ROI continue to prove its worth in a field full of marketing strategies.
ContentWriters recently conducted a survey to gauge which types of tactics are most popular among U.S. marketers. Participants were specifically asked a series of questions about content marketing, which included insight into ROI, quality of leads, and overall success. Statistics showed that 61 percent of respondents are now publishing content multiple times per week. Furthermore, 89 percent of those marketers cited higher quality leads through content marketing, versus other tactics.
About 55 percent of survey respondents claimed that content marketing had a positive impact on lead quality. Nearly 39 percent said they intended to increase their content marketing budget this year.
A Rise in Social Media Marketing Spend
Content marketing spend may be on the rise in 2019, but it is not the only tactic that marketers intend to invest heavily in this year. Previous research suggests that social media is at the top of the list as well.
Social Media Today published the “Social Spending Survey,” and statistics indicated that overall, 68 percent of marketers intend to spend more on social media ads in 2019.
At the moment, most of marketers’ social media budget (about 60 percent) goes toward content creation. This is followed by advertising (nearly 20 percent) and staff (about 20 percent).