Survey: 76% of Marketers Now Taking a Strategic Approach to Managing Content

As marketers gain more insight into what works for their teams, new research shows that they are taking strategic approaches to marketing as a whole.

The Content Marketing Institute recently teamed up with the Content Tech Summit and Vennli to publish the “2019 Content Management Strategy and Survey.” Statistics indicated that 76 percent of marketers are now taking a strategic approach to managing content. Furthermore, 97 percent of them say that they are involved in strategic content management.

content marketing

When it comes to areas of involvement with strategic content management, most marketers (89 percent) cite content creation. This is followed by content marketing strategy (84 percent) and general content strategy (77 percent).

The majority of marketers (59 percent) claim that they have a documented content management strategy, compared to just 31 percent who said they don’t have one in place. The elements often included in a strategy are business goals/objectives (94 percent), defined roles/responsibilities (79 percent) and measurements/KPIs (76 percent).

Marketers with Strategies Find Success Over their Peers

This is not the first time that research has revealed that having a marketing strategy in place can be beneficial.

Coschedule surveyed 1,597 marketers to determine how their marketing strategies are shaping up, and discovered that most respondents (48 percent) only “somewhat agree” that their marketing efforts are successful. However, marketers who have a documented strategy in place are 538 percent more likely to report success than their counterparts.

Additionally, marketers who document their processes are 466 percent more likely to report success compared to those who do not.

“I worked with KoMarketing during my time at Pongo in a variety of roles. At first, they were doing the work for us, but in the end, they trained my growing team on Search Engine Marketing (SEM). Their education of the importance of Search Engine Optimization (SEO) led to us launching a job search blog, over 30 learning center articles, and a social media campaign. I would not hesitate to recommend the KoMarketing team for any size project you may have.”

— Jodi Coverly, Marketing Manager, Pongo LLC

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