Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

There are several social media networks out there that marketers can use to resonate with their target audience. However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms.

The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. Statistics showed that the majority of people (52 percent) use Facebook to share their own content, and 54 percent use it to interact with other’s content, which may include marketing content.

When asked how they most commonly engage with social media, most survey respondents (48 percent) said that they interact with other’s content. Twenty-eight percent share their own and interact with other’s content equally.

Finally, Facebook appeared to rise above all other social platforms among survey respondents. The majority (52 percent) said they use Facebook most frequently, followed by YouTube (16 percent) and Instagram (14 percent).

Marketers to Increase Spend on Social Media

As social media continues to grow in prominence among customers, previous research shows marketers are turning to this channel to reach out to their target audience.

According to the “Social Spending Survey” from Social Media Today,” 68 percent of marketers intend to spend more on social media ads in 2019, suggesting that the tactic is continuing to yield positive ROI.

Currently, most of marketers’ social media budget (60 percent) goes toward content creation. This is followed by advertising (20 percent), staff (20 percent) and management and reporting tools (10 percent).