Marketers already know that content personalization can yield better results when it comes to connecting to their target audience. However, more of them are now turning to hyper-personalization to see even more ROI in terms of resonating with their customers and prospects.
Ascend2 recently conducted the “Hyper-Personalization Strategies Survey” to look into how marketers are using hyper-personalization to take their marketing tactics to the next level. The majority of respondents (47 percent) said that they are now at least talking about developing a hyper-personalization strategy to achieve their target goals.
When it comes to primary goals associated with utilizing a hyper-personalization strategy, most respondents (60 percent) said that they want to ultimately improve the customer experience. About 51 percent said they want to apply data insights to decisions, and 41 percent stated that they want to understand their customers better.
Going Above and Beyond for a Better Customer Experience
This is not the first research that suggests that marketers have been looking for a way to go beyond using “you” and “your” to customize the customer experience for buyers.
Widen published the “2018 Connectivity Report” to look into how marketers were enhancing customer relationships through personalization. Approximately one-quarter of respondents (28 percent) said that personalizing the customer experience was what their company was most focused on in the current year.
To achieve these goals, most respondents (72.72 percent) claimed that the use of data and analytics for smarter targeting was helping their cause.