Survey: Marketers are Seeing the Revenue Potential in Video Content

As marketers turn to video content more frequently, they are optimistic about its potential to drive revenue, specifically via social platforms.

According to a survey conducted by Wochit, 75 percent of social video publishers are optimistic about the revenue-generating potential of their content this year. As time goes on, the majority of video creators (76 percent) intend to increase the number of videos they produce.

To drive revenue via video, 61 percent are considering expanding their distribution networks. About 57 percent may develop more sponsored videos, and 51 percent might partner with content sponsors.

In terms of channels, YouTube is the most popular among video creators, with 68 percent claiming they use the platform. This was followed by Facebook (56 percent) and owned-and-operated websites (52 percent).

Video for Mobile Marketing Initiatives and Customer Mapping

Previous research shows that marketers are turning to video content for a wide variety of needs, ranging from mobile marketing to customer journey mapping.

According to the “2017 Mobile Marketing Guide for CMOs” from YouAppi, 47 percent of marketers believe that video is “very important” to their customer journey initiatives. Approximately 74 percent intend to increase their investment in video for mobile marketing this year.

Thus far, about half of marketers (43 percent) claim that they are still in the process of figuring out the success of their mobile video advertising investments. About 42 percent say that they are already receiving “good” results, and 13 percent claim that they are seeing “excellent” results.