Sponsored Social Media Marketing Effectiveness Trumps Traditional Marketing Tactics

Social media marketing continues to bloom, and marketers are seeing increased value in platforms such as Facebook and Twitter. As a matter of fact, a survey conducted by Halverson Group on behalf of IZEA has found that marketers believe sponsored social media advertising is more effective than several traditional marketing tactics.

According to the data, marketers gave sponsored social media advertising an effectiveness rating of 7.29, which was ahead of online display (6.55), TV ads (6.46) and radio ads (5.65).

On the other hand, social media ranked behind experiential marketing, which received an average effectiveness rating of 7.46, and content marketing, which ranked highest at 7.75.

Approximately 64 percent said they have been using content marketing throughout 2015. Between 2014 and 2015, traditional online display use fell from 58 percent to 54 percent.

The Emphasis on Social Media Marketing

In 2015, marketers have placed a strong emphasis on social media as a part of their overall strategy. The “State of B2B Social Media Marketing 2015” report from Regalix discovered that 99 percent of B2B marketers consider social media to be critical to their communication campaigns.

At the time, 93 percent claimed that Twitter was the most effective social media channel for their strategy. LinkedIn came in second place with 91 percent of the response, while Facebook took the third spot with 68 percent.

Approximately 94 percent of B2B marketers stated that they were using social media to build more brand awareness.