Jelly is a new social search app that launched last week that combines real-time social search with a blend of local, mobile, and media experience, all while interacting with customers in a one-on-one mobile interface. Jelly, as discussed in a blog post announcing it’s launch, is, “designed to search the group mind of your social networks”.
Once Jelly is downloaded through iTunes or Android, and then connected to a user’s Twitter and/or Facebook account, users can then take a photo and ask a question about that photo’s contents to their extended social network.
From the blog post, “Jelly changes how we find answers because it uses pictures and people in our social networks. It turns out that getting answers from people is very different from retrieving information with algorithms.”
The potential benefits for businesses when it comes to communicating with customers on Jelly include positioning themselves as a resource by answering questions on a one-on-one format, much like the strategy businesses are using on SnapChat, according to a post by ZOG Digital syndicated on Business2Community.
Businesses might be able to target professionals directly by providing them with unique answers they can’t find on any other business platform. Even though Quora and LinkedIn Groups are both active communities that allow users to answer questions from fellow users on behalf of their company, Jelly hopes to differentiate itself through the use of image-centric search experience.
Via blog post, “Images are in the foreground of the Jelly experience because they add depth and context to any question.”
The demand of better social search tools (those which provide users with customized search results based on their online network), including the continuing improvement of those that already exist, like Facebook’s Open Graph, Bing, and Google, may further influence how businesses appear in search results, thus possibly changing how companies do SEO.
Here’s a video introduction to Jelly from its founders:
Jelly logo via its Press page.