Twitter Lead Generation Cards Now Open to All B2B Advertisers

Screen-Shot15According to a recent announcement on the Twitter blog, Twitter’s Lead Generation Cards are now open for B2B advertisers, and all Twitter advertisers in general, with newly added features, following their limited availability May introduction.

This latest Twitter feature aims to simplify the data collection process for B2B marketers, allowing them to promote products or services through expandable tweets, where prospects can then submit their information with the push of a button. After receiving feedback from several advertisers who first used the cards, Twitter has incorporated some new features.

The basic setup of Lead Generation Cards now “takes just minutes from start to finish” according to the announcement. Users can now download any leads they have collected straight from the Twitter Ads interface directly into a CSV file or simply download leads directly to their CRM system, ensuring accurate and thorough lead tracking. New card analytics features will assist B2B marketers by helping them tie leads to individual designs, in an effort to maximize their efforts and spending. Data such as number of leads, spend, and cost per lead (CPL) will be available for each design created.

We covered the initial announcement back in May, and now Twitter’s Lead Generation Cards (available in all languages supported on Twitter ads) are available to all advertisers with several new features that will hopefully increase and better track leads.

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