Two New Google Analytics Tools Fuel Mobile App Growth

AdMob SreenshotGoogle revealed two new tools this week to help mobile applications grow their businesses, including dashboard integration with mobile advertising company AdMob and an upgrade to its months-old Tag Manager tool, according to the search engine giant’s analytics blog.

Google, which acquired AdMob in 2010, announced the integration at San Francisco’s Game Developers Conference on Tuesday, which appears in the new Analyze tab within the AdMob interface. Users are able to access Google Analytics data right from their dashboards, which provides up-to-date information on ad strategy performance and allows users to make more informed and accurate decisions about monetization.

The Analyze tab will include statistics focused on in-app purchases, as well as traffic ad performance data. Users can easily switch between analytics reports associated with their account via a new drop-down menu as well.

Compounded with the Analytics integration is AdMob’s new App Developer Business Kit, which helps guide new businesses to success with tips and advice for growth.

Also announced at the conference is a new feature for the Google Tag Manager that lets app developers test different ways to engage users, from changes in menu and website layouts to in-app promotions. Called Content Experiments, the tool is integrated with Analytics to help businesses choose their test audience segment, make changes and see how they are impacting engagement.

This upgrade is geared towards more than just app developers; it is specifically designed to be accessible to marketers and business analysts as well. Lead product manager Russell Ketchum wrote that the Tag Manager is “very intuitive, even for people not familiar with coding.”

Visit the Google Analytics blog for more information on how to get started with the new tools.

Photo Credit: Google Analytics Blog Post

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