Video marketing is no longer a strong asset for B2C marketers exclusively; in fact, B2B marketers are beginning to use video as a means to separate themselves from “industry clutter.” This is according to a 1to1Media post , which emphasizes video marketing’s emergence in the B2B space.
According to Aberdeen statistics included in the 1to1Media post, videos are 50 times more likely to appear on Google’s first page results than non-video incorporated pages. This presents marketers with an opportunity to immediately gain an advantage when trying to rank a page in Google.
The data also shows that viewers stay on websites with video five times longer than those without. In addition, 80 percent of business executives watch more content online now than they did last year.
From the article, “With more distractions and media choices than ever, top B2B marketers have started to focus their digital media efforts on the best ways to cut through the clutter to reach buyers and influencers. In fact, Aberdeen found that competitive noise in their target market was the top reason successful marketers are adopting rich media. When creating video campaigns, it’s also beneficial to think like a broadcaster. This means developing and delivering regular, multi-part features, exploring ‘talk-show’ type formats versus traditional ‘corporate video,’ and recruiting analysts or other industry personalities as co-hosts or commentators to tap their expertise and social graph.”
This post provides valuable data for B2B marketers looking to stand out from the competition within their industries. Incorporating video is proven to engage visitors for longer amounts of time while generating positive SEO results as well.