Mass Export Center: Reach Global Markets Through Social Media and Creative Content Development
We work exclusively with B2B companies and we’ve dramatically improved online marketing ROI for a range of organizations around the world, from Fortune 500 companies to mid-sized firms.
Presentation: Reach Global Markets Through Social Media and Creative Content Development
Derek Edmond presented for the Massachusetts Export Center this past November, looking at the actions B2B exporters should be taking to increase your online presence in the places it really counts to generate buyer awareness and drive more international sales.
Strategic digital marketing endeavors with a focus on social media and content marketing should be critical components of your online international business plan.
Content for Mass Export Center Audiences
Manufacturing & Industrial Marketing Case Study
L-Com Global Connectivity
Despite a significant advertising investment across major search engines, L-com Global Connectivity was seeing an anemic return on ad spend of 1$. KoMarketing was charged with growing the return on advertising spend (RoAS) to a ratio of 2:1 (or more) within the first 180 days. Challenges included:
- Rebuilding the PPC accounts
- Optimizing the e-commerce platform
- Revising pay-per-click tactics
Result: L-com realized a 66% increase for return on advertising spend.
The 2015 B2B Web Usability Report
What B2B Buyers Want from Vendor Websites
By Dianna Huff, Derek Edmond, Casie Gillette, and BuyerZone.
In our inaugural B2B Web Usability survey and report, we learned quite a bit about the B2B buyer and their preferences and behaviors when evaluating vendor websites. This year, we sought to get further clarification and greater depth in some of the key points and also determine if B2B vendors had improved in their website efforts.
In our second annual survey report by Huff Industrial Marketing and KoMarketing, you’ll learn the important and evolving role vendor websites play in the B2B buying process.
We continue to ask buyers how they evaluate vendor websites, what content is critical to the buying process, and how the various types of content marketing assets, including blogging and social media, impact the buyer journey; from discovery to vendor selection.
“We have a successful online business, and wanted to take the next step. We approached KoMarketing with the notion of leveraging its expertise in building better search rankings. Both in our defined critical areas and across the board, KoMarketing has helped us grow our presence. They were hired to expand our visibility, but took extra steps to provide many useful recommendations for other areas of our online presence that have had positive impacts. Derek and his staff work hard and take extra steps to ensure you succeed. They are an outstanding partner.”
