MozCon Resources
Thanks for attending MozCon and Casie Gillette’s session on content marketing. At KoMarketing, content marketing is something we are not only passionate about but use to help our clients achieve their goals.
Making Memories: Creating Content People Remember
Casie Gillette presented at MozCon 2019, discussing the many issues currently facing content marketers. Be sure to check out the accompanying blog post to get the full breakdown. Additionally, here are some of the tools mentioned in the presentation:
Interested in doing more with your content marketing? See how we can help!
Related Resources for MozCon
Content Marketing Case Study
John Deere Machinefinder
While MachineFinder was generating considerable traffic, its primary source of content was within equipment listings. The broader market was not necessarily aware of MachineFinder’s connection to John Deere. Therefore, the answer to ongoing success was to focus on content and social media in an effort to tie MachineFinder to the broader John Deere brand and to capture a search presence for MachineFinder related to broader search terms around John Deere, agriculture, and various makes and models of equipment.
KoMarketing determined that a content and social media strategy was essential for communicating with MachineFinder customers and the industry as a whole. Steps taken to drive the initiatives included:
- Blog Posts: 12 – 20 pieces of blog content each month
- Industry News: 12 – 20 industry news articles each month
- Social Media: Facebook, Twitter & Youtube strategies
Result:
- More than 4 million total visits via organic search.
- 5,000 inbound links acquired
“We have a successful online business, and wanted to take the next step. We approached KoMarketing with the notion of leveraging its expertise in building better search rankings. Both in our defined critical areas and across the board, KoMarketing has helped us grow our presence. They were hired to expand our visibility, but took extra steps to provide many useful recommendations for other areas of our online presence that have had positive impacts. Derek and his staff work hard and take extra steps to ensure you succeed. They are an outstanding partner.”
