Thanks for attending MozCon and Casie Gillette’s session on content marketing. At KoMarketing, content marketing is something we are not only passionate about but use to help our clients achieve their goals.

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Making Memories: Creating Content People Remember

Casie Gillette presented at MozCon 2019, discussing the many issues currently facing content marketers. Be sure to check out the accompanying blog post to get the full breakdown. Additionally, here are some of the tools mentioned in the presentation:

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Content Marketing Case Study

John Deere Machinefinder

While MachineFinder was generating considerable traffic, its primary source of content was within equipment listings. The broader market was not necessarily aware of MachineFinder’s connection to John Deere. Therefore, the answer to ongoing success was to focus on content and social media in an effort to tie MachineFinder to the broader John Deere brand and to capture a search presence for MachineFinder related to broader search terms around John Deere, agriculture, and various makes and models of equipment.

KoMarketing determined that a content and social media strategy was essential for communicating with MachineFinder customers and the industry as a whole. Steps taken to drive the initiatives included:

  • Blog Posts: 12 – 20 pieces of blog content each month
  • Industry News:  12 – 20 industry news articles each month
  • Social Media: Facebook, Twitter & Youtube strategies

Result:

  • More than 4 million total visits via organic search.
  • 5,000 inbound links acquired

READ THE FULL CASE STUDY


“After several failed attempts to find a good SEO product, we were lucky enough to get introduced to KoMarketing. Derek and his team were able to clearly articulate an SEO strategy for our business. They worked closely with our developers to revamp our commerce site in a way that had minimal redesign impact, but big increases in organic visits and transactions. The team also did a fantastic job helping us measure results. I highly recommend KoMarketing to anyone looking for an SEO solution.”

— Kevin Bridges, Innovation Leader - Imagineer at Hallmark Cards

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