KoMarketing Associates creates detailed online marketing strategies tailored to B2B organizations.
The State of B2B Lead Generation – Benchmarks for the Complex Sale
Lead generation continues to drive new business results. But what strategies and tactics are significantly increasing lead generation effectiveness in a complex sale situation?
To find out, KoMarketing and Ascend2 fielded the State of Lead Generation Survey.
The data in this edition of the study, titled The State of Lead Generation – Benchmarks for the Complex Sale, exclusively represents the opinions of marketers who are focused on a lengthy sales cycle involving numerous purchase influencers.
The full report, including additional analysis, marketing charts, and methodology can be downloaded here, with brief form submission below.
The 2015 B2B Web Usability Report
In our inaugural B2B Web Usability survey and report, we learned quite a bit about the B2B buyer and their preferences and behaviors when evaluating vendor websites. This year, we sought to get further clarification and greater depth in some of the key points and also determine if B2B vendors had improved in their website efforts.
In our second annual survey report by Huff Industrial Marketing and KoMarketing, you’ll learn the important and evolving role vendor websites play in the B2B buying process.
We continue to ask buyers how they evaluate vendor websites, what content is critical to the buying process, and how the various types of content marketing assets, including blogging and social media, impact the buyer journey; from discovery to vendor selection.
Original B2B Online Marketing Research
Ask any vendor, “What do you want from your website?” and the answer almost always is “more leads and sales.”
Yet, judging from data you’ll find in the 2014 B2B Web Usability Report, vendors are their own worst enemies when it comes to facilitating the buying process.
In our original survey report by Dianna Huff and KoMarketing Associates, you’ll learn the important role vendor websites play in the B2B buying process.
The 32-page report features seven key research findings, 17 data charts, and 20 key-takeaways on how to improve your vendor website.
Pay-Per Click Advertising (PPC) Tools and Resources
KoMarketing created this PPC tool to help accelerate the process of building out keyword portfolios:
PPC ROI Calculator (Excel version):
“With other agencies, the tendency is to see a flurry of work initially, and then communication and accountability starts to fall off. Our KoMarketing account team is in contact with us almost daily – it’s like they’re sitting right here in our office. They’re truly an extension of our marketing team.”