Resources from KoMarketing
KoMarketing creates detailed online marketing research, best practices, and information tailored to B2B organizations. Browse our resources below to learn more and aid in B2B marketing endeavors online.
B2B Digital Marketing Best Practices & Expertise Pages
Measuring Content Marketing Performance: A B2B Marketer’s Perspective
Measuring the impact of content marketing allows business-to business (B2B) marketers to optimize campaigns for better engagement and more effectively attribute ROI.
But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers?
To help answer this question, Ascend2 and KoMarketing fielded the Measuring Content Marketing Performance Survey. We thank the 318 marketers who responded to this survey between in mid-February 2021.
This report, titled The B2B Marketer’s Perspective on Measuring Content Marketing Performance, represents the opinions of the marketing professionals responding to the survey operating in the B2B (Business-to- Business) channel.
Account Based Marketing for B2B Marketers: Strategies and Tactics for Achieving B2B Marketing Objectives
Account-Based Marketing (ABM) is essentially the practice of compiling key contact data on high value prospects and customers, and targeting them in a personalized way.
But what strategies and tactics are helping B2B marketers achieve their most important objectives for ABM?
To find out, KoMarketing and Ascend2 fielded the Account-Based Marketing Survey.
The data in this report exclusively represents the opinions of marketers who are dedicated to the business-to-business marketing and sales. We thank these busy B2B professionals for sharing their valuable insights with you.
The State of B2B Lead Generation – Benchmarks for the Complex Sale
Lead generation continues to drive new business results. But what strategies and tactics are significantly increasing lead generation effectiveness in a complex sale situation?
The data in this edition of the study, titled The State of Lead Generation – Benchmarks for the Complex Sale, exclusively represents the opinions of marketers who are focused on a lengthy sales cycle involving numerous purchase influencers.
The B2B Web Usability Report
What B2B Buyers Want from Vendor Websites
By Dianna Huff, Derek Edmond, Casie Gillette, and BuyerZone.
In our inaugural B2B Web Usability survey and report, we learned quite a bit about the B2B buyer and their preferences and behaviors when evaluating vendor websites. This year, we sought to get further clarification and greater depth in some of the key points and also determine if B2B vendors had improved in their website efforts.
In our second annual survey report by Huff Industrial Marketing and KoMarketing, you’ll learn the important and evolving role vendor websites play in the B2B buying process.
We continue to ask buyers how they evaluate vendor websites, what content is critical to the buying process, and how the various types of content marketing assets, including blogging and social media, impact the buyer journey; from discovery to vendor selection.
Original B2B Online Marketing Research
Ask any vendor, “What do you want from your website?” and the answer almost always is “more leads and sales.”
Yet, judging from data you’ll find in the 2014 B2B Web Usability Report, vendors are their own worst enemies when it comes to facilitating the buying process.
In our original survey report by Dianna Huff and KoMarketing Associates, you’ll learn the important role vendor websites play in the B2B buying process.
The 32-page report features seven key research findings, 17 data charts, and 20 key-takeaways on how to improve your vendor website.
Conferences and Event Presentations
Pay-Per Click Advertising (PPC) Tools and Resources
KoMarketing created this PPC tool to help accelerate the process of building out keyword portfolios:
PPC ROI Calculator (Excel version):
“KoMarketing takes PPC management to a completely different level of focus on performance and commitment to client business goals.”