KoMarketing Associates creates detailed online marketing strategies tailored to B2B organizations.
The 2015 B2B Web Usability Report
In our inaugural B2B Web Usability survey and report, we learned quite a bit about the B2B buyer and their preferences and behaviors when evaluating vendor websites. This year, we sought to get further clarification and greater depth in some of the key points and also determine if B2B vendors had improved in their website efforts.
In our second annual survey report by Huff Industrial Marketing and KoMarketing, you’ll learn the important and evolving role vendor websites play in the B2B buying process.
We continue to ask buyers how they evaluate vendor websites, what content is critical to the buying process, and how the various types of content marketing assets, including blogging and social media, impact the buyer journey; from discovery to vendor selection.
Original B2B Online Marketing Research
Ask any vendor, “What do you want from your website?” and the answer almost always is “more leads and sales.”
Yet, judging from data you’ll find in the 2014 B2B Web Usability Report, vendors are their own worst enemies when it comes to facilitating the buying process.
In our original survey report by Dianna Huff and KoMarketing Associates, you’ll learn the important role vendor websites play in the B2B buying process.
The 32-page report features seven key research findings, 17 data charts, and 20 key-takeaways on how to improve your vendor website.
Pay-Per Click Advertising (PPC) Tools and Resources
KoMarketing created this PPC tool to help accelerate the process of building out keyword portfolios:
PPC ROI Calculator (Excel version):
“We have a successful online business, and wanted to take the next step. We approached KoMarketing with the notion of leveraging its expertise in building better search rankings. Both in our defined critical areas and across the board, KoMarketing has helped us grow our presence. They were hired to expand our visibility, but took extra steps to provide many useful recommendations for other areas of our online presence that have had positive impacts. Derek and his staff work hard and take extra steps to ensure you succeed. They are an outstanding partner.”