Account-Based Marketing (ABM) is essentially the practice of compiling key contact data on high value prospects and customers, and targeting them in a personalized way.

But what strategies and tactics are helping B2B marketers achieve their most important objectives for ABM?

To find out, KoMarketing and Ascend2 fielded the Account-Based Marketing Survey.

The data in this report exclusively represents the opinions of marketers who are dedicated to the business-to-business marketing and sales. We thank these busy B2B professionals for sharing their valuable insights with you.

The full report, including additional analysis, marketing charts, and methodology can be downloaded here, with brief form submission below.

Account Based Marketing for B2B Marketers

Key Takeaways

  • Important objectives of an account based marketing strategy.
  • Critical challenges faced by B2B marketers.
  • Analysis of tactical effectiveness used in the B2B marketers’ account-based marketing plan of action.

Download The Report

“The team at KoMarketing was great at listening to our organization’s needs to ensure they were on the same page with goals and objectives. They provided a clear path for getting to desired results, were fast and flexible when adjustments were needed and above all else, provided the highest level of client service. KoMarketing is a pleasure to partner with!”

Melissa Sopwith — Melissa Sopwith, Marketing Manager, Guidon Performance Solutions, a Teletech Company

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