Account Based Marketing for B2B Marketers: Strategies and Tactics for Achieving B2B Marketing Objectives
Account-Based Marketing (ABM) is essentially the practice of compiling key contact data on high value prospects and customers, and targeting them in a personalized way.
But what strategies and tactics are helping B2B marketers achieve their most important objectives for ABM?
To find out, KoMarketing and Ascend2 fielded the Account-Based Marketing Survey.
The data in this report exclusively represents the opinions of marketers who are dedicated to the business-to-business marketing and sales. We thank these busy B2B professionals for sharing their valuable insights with you.
The full report, including additional analysis, marketing charts, and methodology can be downloaded here, with brief form submission below.
Key Takeaways
- Important objectives of an account based marketing strategy.
- Critical challenges faced by B2B marketers.
- Analysis of tactical effectiveness used in the B2B marketers’ account-based marketing plan of action.
Download The Report
“With other agencies, the tendency is to see a flurry of work initially, and then communication and accountability starts to fall off. Our KoMarketing account team is in contact with us almost daily – it’s like they’re sitting right here in our office. They’re truly an extension of our marketing team.”
