Account-Based Marketing (ABM) is essentially the practice of compiling key contact data on high value prospects and customers, and targeting them in a personalized way.

But what strategies and tactics are helping B2B marketers achieve their most important objectives for ABM?

To find out, KoMarketing and Ascend2 fielded the Account-Based Marketing Survey.

The data in this report exclusively represents the opinions of marketers who are dedicated to the business-to-business marketing and sales. We thank these busy B2B professionals for sharing their valuable insights with you.

The full report, including additional analysis, marketing charts, and methodology can be downloaded here, with brief form submission below.

Account Based Marketing for B2B Marketers

Key Takeaways

  • Important objectives of an account based marketing strategy.
  • Critical challenges faced by B2B marketers.
  • Analysis of tactical effectiveness used in the B2B marketers’ account-based marketing plan of action.

Download The Report

Here is the direct link to view and download the file.

Account Based Marketing for B2B Marketers

Interested in learning more about KoMarketing and our services? Feel free to contact us directly at (877) 3-B2B-SEO (877-322-2736) or reach us through email through our contact form and we will get back to you as quickly as possible.

“We have a successful online business, and wanted to take the next step. We approached KoMarketing with the notion of leveraging its expertise in building better search rankings. Both in our defined critical areas and across the board, KoMarketing has helped us grow our presence. They were hired to expand our visibility, but took extra steps to provide many useful recommendations for other areas of our online presence that have had positive impacts. Derek and his staff work hard and take extra steps to ensure you succeed. They are an outstanding partner.”

Scott Stone — Scott Stone, Advertising & E-Business Manager, Cisco Eagle

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