Search engine optimization involves a combination of keyword strategy, website usability, and establishing trust and authority online. Done correctly, organic traffic and leads from search engines like Google, can be a powerful and influential component of a B2B digital marketing program.
What Is B2B SEO?
B2B search engine optimization (B2B SEO) involves strategies and tactics designed to improve an organizations’ presence in organic search engine results, for targeted keywords or search queries. What makes B2B SEO unique is in how critical it is for marketers to map keyword targets across the B2B buyer journey, from discovery and awareness, to product or solution evaluation, and ultimately vendor validation.
Building a B2B SEO Program
A collection of blog posts meant to help B2B marketers create an impactful SEO strategy, explain the benefits of SEO programs, and align the range of potential tactics deployed with B2B buyer intent.
“Having worked with multiple agencies, I can say KoMarketing is one of the best around. They truly feel like an extension of our own internal team. KoMarketing understands our business, our goals, and I appreciate that I don’t have to micromanage them. I would gladly recommend KoMarketing to any organization looking to drive real results through digital marketing.”
Learn more about how KoMarketing manages complex SEO campaigns across multiple search platforms, countries, and requirements. With a strategic program tailored to your business, our clients see better leads and significantly improved ROI.
B2B SEO Tactics and Best Practices
Tactical blog posts meant to provide actionable guidance and perspective in executing B2B search engine optimization initiatives on an ongoing basis, including keyword research, the impact of content marketing and lead generation, and measuring the performance of campaigns.
B2B SEO Keyword Research
SEO Content Marketing Tactics
SEO Lead Generation Best Practices
B2B SEO Tools and Examples
B2B SEO Performance Measurement
The B2B Web Usability Report
What B2B Buyers Want from Vendor Websites
In our inaugural B2B Web Usability survey and report, we learned quite a bit about the B2B buyer and their preferences and behaviors when evaluating vendor websites. This year, we sought to get further clarification and greater depth in some of the key points and also determine if B2B vendors had improved in their website efforts.
In our second annual survey report by Huff Industrial Marketing and KoMarketing, you’ll learn the important and evolving role vendor websites play in the B2B buying process.
We continue to ask buyers how they evaluate vendor websites, what content is critical to the buying process, and how the various types of content marketing assets, including blogging and social media, impact the buyer journey; from discovery to vendor selection.
B2B SEO Success Stories
Explore KoMarketing client case studies that illustrate how our organization applies SEO strategies and tactics that generate traffic, leads, and strategic keyword visibility from organic search engines like Google, impacting broader B2B digital marketing programs and campaigns.
“KoMarketing understands how to present and execute recommendations across the organization, from the IT professional to strategic marketing leadership. They go beyond expectation in working with the client to evaluate, execute, and implement program initiatives.”