Measuring the impact of content marketing allows business-to business (B2B) marketers to optimize campaigns for better engagement and more effectively attribute ROI.

But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers?

To help answer this question, Ascend2 and our KO Marketing fielded the Measuring Content Marketing Performance Survey. We thank the 318 marketers who responded to this survey between in mid-February 2021.

This report, titled The B2B Marketer’s Perspective on Measuring Content Marketing Performance, represents the opinions of the marketing professionals responding to the survey operating in the B2B (Business-to- Business) channel.

The full report, including additional analysis, marketing charts, and methodology can be downloaded here, with brief form submission below.

Measuring Content Marketing Performance: A B2B Marketer's Perspective

Key Takeaways

  • Critical content marketing challenges faced by B2B marketers.
  • The strategic elements that matter most in measuring content marketing efforts as effectively as possible.
  • The types of tools required for content marketing measurement.

Download The Report

“With other agencies, the tendency is to see a flurry of work initially, and then communication and accountability starts to fall off. Our KoMarketing account team is in contact with us almost daily – it’s like they’re sitting right here in our office. They’re truly an extension of our marketing team.”

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