Lead generation continues to drive new business results. But what strategies and tactics are significantly increasing lead generation effectiveness in a complex sale situation?
To find out, KoMarketing and Ascend2 fielded the State of Lead Generation Survey.
The data in this edition of the study, titled The State of Lead Generation – Benchmarks for the Complex Sale, exclusively represents the opinions of marketers who are focused on a lengthy sales cycle involving numerous purchase influencers.
The full report, including additional analysis, marketing charts, and methodology can be downloaded here, with brief form submission below.
- Priorities and challenges faced by B2B marketers in complex sales environments.
- The significance of various digital marketing tactics and the relationship to perceived level of difficulty.
- The outlook for B2B marketers in complex sales environments and that relationship to outsourcing and tactical prioritization
Download The Report
“With other agencies, the tendency is to see a flurry of work initially, and then communication and accountability starts to fall off. Our KoMarketing account team is in contact with us almost daily – it’s like they’re sitting right here in our office. They’re truly an extension of our marketing team.”