Lead generation continues to drive new business results. But what strategies and tactics are significantly increasing lead generation effectiveness in a complex sale situation?

To find out, KoMarketing and Ascend2 fielded the State of Lead Generation Survey.

The data in this edition of the study, titled The State of Lead Generation – Benchmarks for the Complex Sale, exclusively represents the opinions of marketers who are focused on a lengthy sales cycle involving numerous purchase influencers.

The full report, including additional analysis, marketing charts, and methodology can be downloaded here, with brief form submission below.

The State of B2B Lead Generation: Benchmarks for the Complex Sale

Key Takeaways

  • Priorities and challenges faced by B2B marketers in complex sales environments.
  • The significance of various digital marketing tactics and the relationship to perceived level of difficulty.
  • The outlook for B2B marketers in complex sales environments and that relationship to outsourcing and tactical prioritization

Download The Report

“I worked with KoMarketing during my time at Pongo in a variety of roles. At first, they were doing the work for us, but in the end, they trained my growing team on Search Engine Marketing (SEM). Their education of the importance of Search Engine Optimization (SEO) led to us launching a job search blog, over 30 learning center articles, and a social media campaign. I would not hesitate to recommend the KoMarketing team for any size project you may have.”

— Jodi Coverly, Marketing Manager, Pongo LLC

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