Lead generation continues to drive new business results. But what strategies and tactics are significantly increasing lead generation effectiveness in a complex sale situation?

To find out, KoMarketing and Ascend2 fielded the State of Lead Generation Survey.

The data in this edition of the study, titled The State of Lead Generation – Benchmarks for the Complex Sale, exclusively represents the opinions of marketers who are focused on a lengthy sales cycle involving numerous purchase influencers.

The full report, including additional analysis, marketing charts, and methodology can be downloaded here, with brief form submission below.

The State of B2B Lead Generation: Benchmarks for the Complex Sale

Key Takeaways

  • Priorities and challenges faced by B2B marketers in complex sales environments.
  • The significance of various digital marketing tactics and the relationship to perceived level of difficulty.
  • The outlook for B2B marketers in complex sales environments and that relationship to outsourcing and tactical prioritization

Download The Report

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  • Marketing Land
  • Pubcon
  • Salesforce

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