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Getting started with Google Analytics is no small task. Since starting to use the platform in 2006, I have seen incredible advancements and expansion of the reporting capabilities of GA. For those just starting out and viewing Google Analytics for the first time, it can be daunting. So, just where do you begin? How do […]

What does Google mean to you? An opportunity for sales, a puzzle to be solved or a noose tightening around your neck? However we feel about Google individually, the fact that it is a tremendously popular website property holding an incredible amount of data on visitor traffic and behavior cannot be argued. A recent Nielsen/NetRatings […]

A recent study from Searchmetrics revealed that the growth rate of Google+ shares was approximately 18.5% per month, almost double that of Facebook (9.3%). Even though Facebook remains the primary social platform among users, the growing influence of Google+ cannot be understated. At the heart of the B2B organizations’ Google+ strategy is their Google+ business […]

On January 7, 2014, Avinash Kaushik introduced us to the “Reporting Squirrel”. You don’t want to be a Reporting Squirrel; you want to be an Analysis Ninja! But, how do you transition from squirrel to ninja? Work smarter, not harder. Use these 4 features of Google Analytics to increase the time you have available for […]

According to BuiltWith’s Audience Measurement Technologies Usage Statistics, Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back. Knowing these intricacies can […]

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. For B2B marketing measurement, only about 25 percent of these reports will hold valuable insights into […]

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This explosion in technology has overwhelmed marketers with data they don’t feel like they understand or control. A recent study by Conversion Logic and IDG, found that 50% of marketers reported issues with the accountability and accuracy of […]

Are you ready for the move to Google Analytics 4? There are several big changes, including how GA4 tracks conversions, the shift to events over goals, and the implementation of predictive metrics and audiences.  It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what […]

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. For much of the world, it’s a must-have (free!) tool to discover insights into how your website is performing. In China, however, it’s a different story. A site will become very slow when there is Google Analytics code inserted on the page. […]

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. This is also just one of hundreds of changes Google […]

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively. Key Takeaways: How to ensure you are tracking goals and actions necessary […]

Google’s launch of Google+ pages for business offers a new opportunity for organizations to connect to their customers, prospects, and partners through online marketing.

The typical B2B organization has many unique web pages and content assets. Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. In this post, I will walk […]

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here). Needless to say, Google continues to launch new functionality and change product offerings. In this blog post, I wanted to highlight eight key (and free) Google resources that B2B marketers should […]

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. And even though this correlation has been debunked in it’s significance, one can’t argue with the […]

Writing for your readers and not for search engines is an important part of your business and SEO strategy. When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. If you are searching for ideas of what to write about, you […]