15 Free Resources to Discover & Learn Google Analytics (from Google)

Getting started with Google Analytics is no small task. Since starting to use the platform in 2006, I have seen incredible advancements and expansion of the reporting capabilities of GA. For those just starting out and viewing Google Analytics for the first time, it can be daunting. So, just where do you begin? How do […]

5 Ways to Make Google Work Harder for Your Online Marketing Strategy

What does Google mean to you? An opportunity for sales, a puzzle to be solved or a noose tightening around your neck? However we feel about Google individually, the fact that it is a tremendously popular website property holding an incredible amount of data on visitor traffic and behavior cannot be argued. A recent Nielsen/NetRatings […]

15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest

A recent study from Searchmetrics revealed that the growth rate of Google+ shares was approximately 18.5% per month, almost double that of Facebook (9.3%). Even though Facebook remains the primary social platform among users, the growing influence of Google+ cannot be understated. At the heart of the B2B organizations’ Google+ strategy is their Google+ business […]

4 Time Saving Tools in Google Analytics

On January 7, 2014, Avinash Kaushik introduced us to the “Reporting Squirrel”. You don’t want to be a Reporting Squirrel; you want to be an Analysis Ninja! But, how do you transition from squirrel to ninja? Work smarter, not harder. Use these 4 features of Google Analytics to increase the time you have available for […]

3 Important Google Analytics Data Quirks

According to BuiltWith’s Audience Measurement Technologies Usage Statistics, Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back. Knowing these intricacies can […]

Google’s Universal Analytics Provides Insights Across Multiple Platforms

In October of 2012, Google released a limited beta version of Universal Analytics for businesses to track customer behavior across multiple web-based devices. According to the Google Analytics blog, the Universal Analytics tool has recently been expanded into the public beta as a tool for all Google Analytics members to use for improving site performance […]

27 B2B Marketing Measurement Reports in Google Analytics

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. For B2B marketing measurement, only about 25 percent of these reports will hold valuable insights into […]

Google Mobile Apps Analytics Offers More Tools for Marketers

According to an announcement on the Google Analytics blog, marketers and mobile application developers can now integrate mobile app analytics through their Google Analytics accounts. This additional data allows for analytics over the three main stages of an app’s relationship with users: acquisition and user metrics, user engagement, and outcome. The first stage of the […]

7 Ways to Increase Accuracy and Insights in Google Analytics

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This explosion in technology has overwhelmed marketers with data they don’t feel like they understand or control. A recent study by Conversion Logic and IDG, found that 50% of marketers reported issues with the accountability and accuracy of […]

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. For much of the world, it’s a must-have (free!) tool to discover insights into how your website is performing. In China, however, it’s a different story. A site will become very slow when there is Google Analytics code inserted on the page. […]

8 Key Google Changes B2B Marketers Need To Know In The New Year

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. This is also just one of hundreds of changes Google […]

How to Leverage Google Analytics for Digital Marketing Success [Presentation]

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively. Key Takeaways: How to ensure you are tracking goals and actions necessary […]

First Impressions: Google+ Pages for the B2B Business

Google’s launch of Google+ pages for business offers a new opportunity for organizations to connect to their customers, prospects, and partners through online marketing.

Two New Google Analytics Tools Fuel Mobile App Growth

Google revealed two new tools this week to help mobile applications grow their businesses, including dashboard integration with mobile advertising company AdMob and an upgrade to its months-old Tag Manager tool, according to the search engine giant’s analytics blog. Google, which acquired AdMob in 2010, announced the integration at San Francisco’s Game Developers Conference on […]

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

The typical B2B organization has many unique web pages and content assets. Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. In this post, I will walk […]

8 (Free) Google Resources B2B Marketers Need To Know

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here). Needless to say, Google continues to launch new functionality and change product offerings. In this blog post, I wanted to highlight eight key (and free) Google resources that B2B marketers should […]

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