Can Banner Links Help With SEO?

The other day a client e-mailed and asked: “We will be purchasing banner ads and sending the traffic directly to our site.  Do the links on these publishing websites provide any SEO value?” Here is how I answered (actually, I added a few of things here): Hi John, As usual, the answer is “complex”. If […]

Using GTD and Outlook to Organize Projects & Tasks for a Small Business

As the project manager for a small company, one of my biggest responsibilities is to make sure projects are on track and that clients are satisfied with our work. I wrote a three-part blog post on using a Web-based project-management tool to organize tasks and projects. Project Insight has helped us see how much time […]

How Reporting Can Improve B2B Blog Performance

At the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance. While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team. Here are some metrics and other factors […]

How to Create Irresistibly Shareable Content

Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. We’ve all seen it happen, but we haven’t all made it happen. Creating shareable content requires taking a step back and […]

15 of Our Favorite B2B Content Marketing Tips

“Content is king.” We’ve all heard it and statistics back up the fact it’s likely here to stay. In fact, 82% of marketers plan to increase their content creation efforts in 2014. However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. The proper people, tools, and […]

How to Create a Customer-Driven Content Strategy | SMX West 2017

Note: The following post is an overview of the presentation given at SMX West 2017. The full presentation can also be downloaded here. One of the things I love the most about marketing is the psychology behind it. I love the fact that words and colors impact decision-making, that different people behave different ways, that […]

What Does a Content Marketer Do? Answered by a Content Marketer

Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? This question immediately makes me think of this image: (Image Credit) On a more serious note, the more I’m […]

Building a Mobile App 101: Interview with Dan Katcher, Rocket Farm Studios

Research shows mobile apps are growing at a rate of 29.8% each year, and that the 1.2 billion mobile users currently using apps will climb to 4.4 billion by the year 2017. According to a recent report from the Ericsson ConsumerLab global research program, in the year 2014, “mobile apps will continue to transform society.”  […]

Professional Services Firm: B2B PPC Advertising

While the details are sometimes sensitive, the picture painted in the following client success stories is one of quantifiable results. Pharmaceutical consulting firm increases profit 400% with PPC; closing sales & marketing loop. The Challenge The Client, a pharmaceutical consulting firm in North Carolina, created an aggressive annual marketing plan that required 25% of its […]

15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience. In order to strengthen your strategy, you’ll […]

What Mom Never Told You About How to Find B2B Customers

Oh, sure. We all remember the kinds of things that Mom told us growing up. Don’t judge a book by its cover. Don’t cry over spilled milk. If you can’t say something nice, don’t say anything at all. She may have gotten you to eat two more bites of your veggies before you moved on […]

Expert Insight: The Challenge of Delivering a Personalized Customer Experience

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year. For more insight into […]

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing has been writing about the value of content marketing for years. It is always reassuring to read when other colleagues in the broader industry share a similar perspective. In CMI/MarketingProf’s latest B2B Content Marketing Report, 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. Sixty-two percent believe that their current content marketing approach is more […]

Why You Should Cut Back Search Marketing In a Recession

I recently commented on an article written in Media Post’s Search Insider blog titled “What Does A Recession Mean For Your Search Program?” My commentary took the perspective that search marketing is somewhat recession-proof (obviously I have a vested interest in this).  My plan was to write a blog post adding to that perspective.  But, […]

Measuring the Success of Content Marketing Initiatives [Interview]

Marketers are investing more in content creation, but research suggests that they do not always use sophisticated methods to measure the impact of their efforts. The “2017 Content Insights from Tech Marketing Execs” report from 10Fold and Dimensional Research discovered that 32 percent of marketers are releasing content daily or hourly. However, 56 percent are […]

3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives

One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year. It can often be difficult to find the proper goals or reporting methods that will make everyone happy with the results and actions being taken. This can lead to more interference and […]

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