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Anastasia Warren is a Director at KoMarketing, where she leads and executes social media programs in line with SEO and PPC initiatives. Anastasia works with various team members to design both organic and paid social strategies that provide tangible results in the B2B space. Anastasia joined KoMarketing in 2017 after working as a marketing manager […]

Updated November 2021 Content marketing has transitioned from a competitive advantage to an absolute necessity for successful B2B marketers. It’s now a detrimental factor to drive search visibility, social media engagement, as well as traffic and conversions. But, basic content simply won’t cut it anymore. To be successful, B2B marketers need to craft, publish and […]