32 B2B Marketers to Add to Your Google Plus Circles

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. And even though this correlation has been debunked in it’s significance, one can’t argue with the […]

Google Analytics Launches “Content Grouping” to Help Marketers Segment Performance

Late last week, Google Analytics launched “Content Grouping” as a way for marketers to analyze the performance of specific content categories, product lines, and segments. By creating groups of content, B2B marketers should be able to more easily view and compare aggregated metrics by group name. Content Grouping is designed to allow marketers to group […]

Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest

Writing for your readers and not for search engines is an important part of your business and SEO strategy. When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. If you are searching for ideas of what to write about, you […]

New Feature in Google Analytics’ Real-Time Reports Allows Marketers to Track Live Results of Goals

Google Analytics has recently announced an addition to its real-time reports; the new real-time goals report, which allows B2B marketers to track the live results of their campaigns, delivers immediate access to website conversions and goals information that can help marketers act on the results of their marketing initiatives even faster than before. According to […]

Google Privacy Policy Fine Print: Why They Really Want Your Mobile Number

Google’s March 1st Terms Associate Mobile Number and Profile Account Google announced yesterday that their privacy policies and terms of service would be altered as of March 1, 2012. There have been many articles on this topic, but I’d like to look at the issues surrounding the mobile relationship in this new policy. With these […]

New App Auto-Creates Plain-English Google Analytics Reports

Natural language communications company Narrative Science has released a new application that automatically transforms Google Analytics data into an easy-to-read report. The free tool, called Quill Engage, may save marketers and small business owners plenty of time from pouring over data that can often be difficult to interpret, using its artificial intelligence technology to create an […]

Google’s Data-Driven Attribution Aims to Optimize Media Spending across Channels

According to a recent Google Analytics announcement, “Data-Driven Attribution” has been added to Google Analytics Premium, giving marketers additional data in an effort to optimize media spending across all channels. Google Analytics’ Multi-Channel Funnels and Attribution Comparison Tool features laid the foundation for optimizing media spend, however, Data-Drive Attribution allows marketers to analyze the incremental […]

How To Add Multiple Administrators to a Google+ Page for Business

Towards the end of last year, Google announced a series of enhancements to their Google+ Pages for Business product. For B2B marketers, the most important addition was the ability to delegate up to 50 named managers as administrators for a page. While Google posted a video highlighting instructions on how to do this, here are […]

2016 Marketers Use Multiple Analytics Tools to Drive Business Decisions

As more marketers turn to analytics to gain insights into their customer base, the “2016 State of Analytics” report from Amplitude is shedding light on the growing investment in data. According to the report, approximately 86 percent of respondents stated that they consider analytics “extremely important” in driving business decisions. When leveraging analytics tools to […]

How B2B Marketers Can Leverage Google’s Search Performance Reports

At the beginning of the year, Google announced the beta release of a new Search Console experience. For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. What this means for B2B marketers is that more information about how […]

The Impact of Google Encrypted Search for the B2B Marketer

We have been following the roll out of Google encrypted search and the impact of Google’s decision to block keyword data. Discussions have been started with clients, partners, and colleagues, and it remains to be seen when the general marketing community will take greater notice. This development is particularly troublesome for B2B internet marketers as […]

Marketers Take Note: Changes in the New Google Keyword Tool

One of the more interesting story-lines from my trip to SMX East came from Google’s Baris Gultekin, Group Product Manager for Google AdWords, presenting an in-depth look at Google’s keyword research tools. The highlight being the recently revamped AdWords keyword tool. We have not liked the redesigned tool since it launched; switching to the old […]

Google’s Tag Manager to Simplify Tagging for Marketers

According to an announcement  on the Google Analytics Blog, Google is in the midst of launching its ­“Google Tag Manager,” which will simplify the tagging process significantly for website owners and developers. Google’s latest feature will allow marketers to focus less on the technical aspect of a marketing campaign by consolidating website tags with a […]

Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update

Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. Google started using the “mobile-friendly” label in November 2014, so we can infer that the original rollout of the label has led to a positive user experience, ultimately facilitating the decision […]

54% of Senior-Level Marketers Have Not Seen Analytics Yield Positive Results

Not all marketers have seen their investment in data and analytics pay off, but new research suggests that they aren’t ready to give up on it just yet. Gartner recently conducted the “Marketing Data and Analytics Survey 2020,” and statistics showed that 54% of senior-level marketers believe that analytics hasn’t had the influence that they […]

Google’s “Tag Assistant” Simplifies Measurement Verification Efforts

Most SEOs and webmasters have a working knowledge of Google Analytics and use its simple and powerful interface to take advantage of all the measurable data available. However, when customizing code within Analytics, errors can occur, and that’s where Google’s new Chrome extension, “Tag Assistant,” could be of assistance to SEOs and webmasters. According to the […]

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