How To Add Multiple Administrators to a Google+ Page for Business

Towards the end of last year, Google announced a series of enhancements to their Google+ Pages for Business product. For B2B marketers, the most important addition was the ability to delegate up to 50 named managers as administrators for a page. While Google posted a video highlighting instructions on how to do this, here are […]

2016 Marketers Use Multiple Analytics Tools to Drive Business Decisions

As more marketers turn to analytics to gain insights into their customer base, the “2016 State of Analytics” report from Amplitude is shedding light on the growing investment in data. According to the report, approximately 86 percent of respondents stated that they consider analytics “extremely important” in driving business decisions. When leveraging analytics tools to […]

How B2B Marketers Can Leverage Google’s Search Performance Reports

At the beginning of the year, Google announced the beta release of a new Search Console experience. For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. What this means for B2B marketers is that more information about how […]

The Impact of Google Encrypted Search for the B2B Marketer

We have been following the roll out of Google encrypted search and the impact of Google’s decision to block keyword data. Discussions have been started with clients, partners, and colleagues, and it remains to be seen when the general marketing community will take greater notice. This development is particularly troublesome for B2B internet marketers as […]

Marketers Take Note: Changes in the New Google Keyword Tool

One of the more interesting story-lines from my trip to SMX East came from Google’s Baris Gultekin, Group Product Manager for Google AdWords, presenting an in-depth look at Google’s keyword research tools. The highlight being the recently revamped AdWords keyword tool. We have not liked the redesigned tool since it launched; switching to the old […]

Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update

Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. Google started using the “mobile-friendly” label in November 2014, so we can infer that the original rollout of the label has led to a positive user experience, ultimately facilitating the decision […]

How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising.  If you don’t have anyone to sell or market to, sales plummet. In fact, a survey by Drift found that 53% of […]

54% of Senior-Level Marketers Have Not Seen Analytics Yield Positive Results

Not all marketers have seen their investment in data and analytics pay off, but new research suggests that they aren’t ready to give up on it just yet. Gartner recently conducted the “Marketing Data and Analytics Survey 2020,” and statistics showed that 54% of senior-level marketers believe that analytics hasn’t had the influence that they […]

How To Measure Performance Against Google’s Mobile Friendly Update

Last week my colleague Brendan Cottam detailed key aspects of Google’s Mobile Friendly Update, being released today. This update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. We’ve received questions about this update from clients and partners and the reality is that for the most part, the percentage of traffic […]

How to Use Google Optimize to Find B2B Paid Advertising Success

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. It’s where users get the most information and determine if the product or service is right for them. The page itself needs to be perfect to acquire new customers. Finding […]

Why Google Personalized Search is Great for the SEO Industry

A recent Technorati blog post poses the question as to whether the expanded Google personalized search will challenge the SEO market. Background: If you don’t know about this development, here is Google’s video explaining the change: In my opinion, Google personalized search could very well be the best thing to happen to the SEO industry […]

How B2B Marketers Need To Prepare For AdWords’ Changes in the Mobile-Focused World

Last week, during Google’s Performance Summit, the company announced a series of exciting changes to their online services. The focus of the Summit was how mobile is shaping user behavior on Google around the world. With mobile on the mind, Google laid out how they plan on evolving in order to make the lives of […]

Report: Majority of Marketers to Turn to Data and Analytics in the Next 12 Months

Although marketers have not always been keen to use the data at their fingertips, new research suggests that more of them are looking to take advantage of analytics in the coming months. Forrester and Google recently published “The Future of Analytics” report, and statistics showed that overall, most marketers (17%) intend to make improving their […]

How Web Analytics Leads to a Better Search Engine Marketing Strategy

As search engines work to provide better results for the visitor it makes the search marketer’s job more complex. The right web analytics and reporting tools are essential to qualifying the results of a search engine marketing campaign. Here are 5 ways that a deeper look into traditional web analytics reports provides a more comprehensive […]

Are Google AdWords Content Network View-Through Conversions Real?

On Sep 30, 2009 Google announced a new AdWords reporting feature that measures conversions for display ads in the Content Network (display ads are image-based or rich media ads only – not text ads). When I first saw this I was excited because it provides an extra level of measurement that was missing. Many ad […]

Tracking Revenue in Google AdWords

Sometimes you don’t need to use a limousine to get somewhere when a bicycle will do the trick. … and sometimes you just might not have an advanced analytics tool and your only options are AdWords and Google Analytics.  I was setting up some basic revenue tracking for a low impact project of mine and […]

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