Moz Survey: Analytics and Content Marketing In Demand for 2015

Analytics and content creation are the two top services requested by today’s online marketers, a new survey by Moz found. More than 3,600 online marketing professionals (an even mix of in-house and agency marketers) participated in Moz’s “2015 Online Marketing Industry Survey.” Other in-demand services for 2015 include conversion rate optimization, brand strategy and social media […]

How to Make the Search Partner Network More Accessible (and useful) for Search Managers

Google announced that you can now differentiate between search traffic that comes directly from Google.com from search traffic generated on one of Google’s partner sites (ie. AOL, Ask).  This is the first of hopefully many steps that will allow PPC managers to take a more active role in managing Google’s Search Partners. Currently, the extent […]

A B2B Marketers’ Guide to GA4 Reporting & Measurement

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4.  It’s been hard to miss with the outpouring of memes, including my personal favorite: So what does the end of Universal Analytics mean for B2B digital marketing? SEO? PPC? Content? And how in the world do […]

Help! What Do I Do Without My Analytics Data?

Last week I turned 34. No, I’m not telling you this because I’m looking for belated birthday wishes (although I will accept belated birthday presents). I’m telling you this because of what happened leading up to 34. For the month leading up to my birthday, I was convinced I was turning 33. In fact, Stacy and […]

The Big List of (Not Provided) Search Recommendations for B2B Marketers

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed in the recent article on SEL this week and highlighted in […]

PPC Analytics Tool – Review of iSpionage

I was recently contacted by Leon Krishnayana, CEO & Founder of iSpionage.com.  Leon asked if I would be willing to review the company’s PPC analytics tool.  I had heard of iSpionage before, and had tested their beta version, so I was very interested in peeking under the hood of the full breadth of the tool’s […]

From Keyword Research to Application: Using The Google Keyword Tool

At the foundation of an search engine optimization campaign are keywords. Google’s free keyword tools can be an important tool for uncovering opportunities, but it’s not always as simple as just finding a keyword and placing it on a page. This post is designed to offer background and recommendations for identifying keywords and applying them […]

21 PPC Lead Generation Tools for More High-Quality Leads

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101”. They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Plenty of research backs this up. But here’s just one example: 58% of marketers […]

30 SEO Best Practices for B2B Organizations in 2019

In the world of SEO, it’s extremely difficult to project for the year to come. Strategies are always subject to change. This is due to a variety of factors including algorithm updates, changing user behavior, new platforms or features launching, industry findings, and more. As we enter the year, I thought it would be helpful […]

7 Search Marketing Strategies for Manufacturers & Distributors

A recent success we had with using Google Base (Google’s product search) to drive traffic to one of our manufacturing client’s website made me consider how companies that make, market, and sell industrial goods can take advantage of search engines and social communities to enhance their online presence. Here are some online marketing strategies that […]

Overview of the Google Ads Structured Snippets Extension for B2B Advertisers

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Where structured snippets really shine is by giving you the ability to utilize specific text to differentiate your ad message from the rest of the results.  By listing the key elements, brands, or products […]

30+ Ideas for Measuring Conversions on a B2B Website

When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we turn our focus towards . Believe it or not, more than a few times, we have learned in our first kickoff meeting(s) that that there is little more than a general contact form or […]

5 Types of SEO Audits for B2B Organizations

The term “SEO Audit” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful. Of course, B2B marketers have differing expectations of an SEO audit as well. […]

A PPC Optimization Checklist for the B2B Marketer

Updated July 2022 One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. Fortunately, Google has made this a bit easier for Google Ads professionals by setting up a dedicated page that highlights changes and enhancements […]

Our Favorite Online Marketing Posts of 2013

Wow! It’s hard to believe that 2013 is coming to a close. It’s been a fast but fantastic year here at KoMarketing as we’ve welcomed new employees, travelled across the US and China, and moved to a new location in downtown Boston. We’ve also been very fortunate to have amazing clients, partners, and industry friends that […]

Creating Killer Content with Data: Pubcon Austin 2016

A few weeks ago I headed down to Austin for Pubcon’s regional, one-day show. The event featured some of my favorite speakers and gave me the opportunity to present on one of my all-time favorite topics: creating killer content (aka creating content your audience actually wants to read!). Why do I love this topic? Because, […]

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