30 SEO Best Practices for B2B Organizations in 2019

In the world of SEO, it’s extremely difficult to project for the year to come. Strategies are always subject to change. This is due to a variety of factors including algorithm updates, changing user behavior, new platforms or features launching, industry findings, and more. As we enter the year, I thought it would be helpful […]

From Keyword Research to Application: Using The Google Keyword Tool

At the foundation of an search engine optimization campaign are keywords. Google’s free keyword tools can be an important tool for uncovering opportunities, but it’s not always as simple as just finding a keyword and placing it on a page. This post is designed to offer background and recommendations for identifying keywords and applying them […]

21 PPC Lead Generation Tools for More High-Quality Leads

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101”. They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Plenty of research backs this up. But here’s just one example: 58% of marketers […]

7 Search Marketing Strategies for Manufacturers & Distributors

A recent success we had with using Google Base (Google’s product search) to drive traffic to one of our manufacturing client’s website made me consider how companies that make, market, and sell industrial goods can take advantage of search engines and social communities to enhance their online presence. Here are some online marketing strategies that […]

Overview of the Google Ads Structured Snippets Extension for B2B Advertisers

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Where structured snippets really shine is by giving you the ability to utilize specific text to differentiate your ad message from the rest of the results.  By listing the key elements, brands, or products […]

Conversation Analytics Help Reduce Missed Sales Opportunities

Call tracking is not new, but LogMyCalls Conversation Analytics takes the practice a few steps further with its ability to analyze phone conversations through speech recognition and thousands of “proprietary” algorithms. Statistics compiled in the company’s recent infographic show that almost half of all sales calls with high-quality leads fail to close. These missed opportunities […]

30+ Ideas for Measuring Conversions on a B2B Website

When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we turn our focus towards . Believe it or not, more than a few times, we have learned in our first kickoff meeting(s) that that there is little more than a general contact form or […]

Data Analytics Biggest Obstacle for Marketers in Driving Customer Insights

According to a recent report published by the Economist Intelligence Unit (EIU), marketers cite limited skills in data analysis and a lack of financial resources to be the primary obstacles in driving customer insights. The report claims that the challenge may be due to a disconnect between what marketers focus on in their campaigns and what consumers want to […]

5 Types of SEO Audits for B2B Organizations

The term “SEO Audit” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful. Of course, B2B marketers have differing expectations of an SEO audit as well. […]

Our Favorite Online Marketing Posts of 2013

Wow! It’s hard to believe that 2013 is coming to a close. It’s been a fast but fantastic year here at KoMarketing as we’ve welcomed new employees, travelled across the US and China, and moved to a new location in downtown Boston. We’ve also been very fortunate to have amazing clients, partners, and industry friends that […]

Organic Search Remains the Strongest Driver of Traffic to B2B Websites

Organic search is still the strongest driver of traffic to B2B websites, in part due to Google’s 90 percent market share within the B2B segment. This is according to a Marketwire press release, which highlights findings from Optify’s “2012 B2B Marketing Benchmark Report.” Google is responsible for more than 35 percent of all traffic to […]

Creating Killer Content with Data: Pubcon Austin 2016

A few weeks ago I headed down to Austin for Pubcon’s regional, one-day show. The event featured some of my favorite speakers and gave me the opportunity to present on one of my all-time favorite topics: creating killer content (aka creating content your audience actually wants to read!). Why do I love this topic? Because, […]

8 ValueTrack Parameters For Better AdWords Campaign Data

ValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. You can use this information to fine-tune your campaigns and settings for better performance. In order to use ValueTrack, you first need to add a […]

20 Online Marketing Tools That Boost Campaign Results

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online […]

How B2B Marketers Can Dominate Branded Keyword Search Engine Results

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you […]

3 B2B Conversion Tracking Mistakes Not to Make

One of the key benefits of online marketing is having the ability to capture information about our site visitors in order to better understand our marketing efforts. Thanks to analytics, we know the various mediums they use, what they search for, how they interact on our site, and so much more…including the actions they take […]

Start a conversation with the KoMarketing team:

Complete our inquiry form now