Search

A few weeks ago, we covered the “2016 State of B2B Digital Marketing” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. The top three tactics that contributed to this success? Email, the website, […]

The B2B buyer’s journey is evolving rapidly. The benchmarks and strategies that worked just a few years ago might not have the same impact today. In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. For example, workers today are […]

It’s not uncommon to have a competitor who challenges a search engine optimization strategy with horrible design, poor site usability or questionable, short-term SEO tactics (or a combination of all three). A good SEO strategy should always have an approach to recommendations that benefit website visitors AND search engine optimization. Sometimes this may be frustrating; […]

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.” However, as we know, Google is now better than ever at detecting “spammy” links, putting a halt to link-building strategies that simply take an […]

I’ve been meaning to write this blog post for a long time. Our company name can cause some confusion – usually very minor, and related to pronunciation. Today I was looking at our website analytics data and noticed that someone came to our site after searching in Google for “ko marketing seo”.  I decided to […]

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. We’re fortunate to work in an […]

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next […]

Improving search rankings certainly isn’t as simple as it sounds. At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. When determining the best approaches to drive organic visibility, there are several tools that should be used to help make more informed decisions and guide […]

Google Analytics and other reporting tools can tell you a great deal about what buyers do once they get to your website – which pages they click, the flow from one page to another, conversions, etc. But B2B marketers also need to know what buyers actually want from a vendor website. Which content elements are […]

Content marketing is a tactic used across industries to create awareness and educate audiences, but many organizations are still figuring out how to truly measure success. According to the Content Marketing Institute’s 2020 research, a promising 80% of respondents do use metrics to measure performance, but that number drops to 65% when asked if they […]

All paid platforms allow you to create custom audiences based on cookies, emails, telephone numbers, and in some cases even home addresses. But, are you still just using the “all visitors” segment, solely because that’s the default audience a platform gives you? According to Retargeter, B2B retargeting outperforms B2C retargeting by 402% in terms of […]

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune.  I’m happy to say we won more than we lost and learned from the opportunities missed. We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. You can never […]

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to […]

I have to admit – this one is stumping me. Over the weekend I googled “komarketing associates” (which I do sometimes just to get to our site and catch a view of what Google has indexed along the way).  And I saw this ad from WebTrends: click the image above to see the full information […]

Content marketing is about providing the right content at the right time to the right person. When you say it like that it sounds so simple, but as content marketers know, it’s a full-time job (or more!). In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively […]

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the […]