State of Search 2017
We work exclusively with B2B companies and we’ve dramatically improved online marketing ROI for a range of organizations around the world, from Fortune 500 companies to mid-sized firms.
Presentation: Customer Experience & The Impact on SEO
Casie Gillette presented at State of Search 2017, looking at why search marketers must think more about customers. Tools mentioned in the presentation:
Related Resources for State of Search 2017
Content Marketing Case Study
Neolane
Neolane, a conversational marketing technology provider that develops marketing automation and campaign management software and services for B2B and B2C marketers, approached KoMarketing after a year of dissatisfaction with its then current SEO initiatives.
The organization had aggressive growth goals and was looking for an SEO partner that would be held accountable for a range of key performance indicators (KPIs) as well as online marketing goals that included:
- Double organic search engine traffic on an annual basis
- Provide first page search engine results positioning for a core set of competitive keyword targets.
- Continually optimize conversion rates for organic search engine traffic
Result:
- 169% year over year growth in organic search engine traffic for a 12-month period and 42,000 new inbound links, resulting from the creation of 200 content assets.
The 2015 B2B Web Usability Report
What B2B Buyers Want from Vendor Websites
By Dianna Huff, Derek Edmond, Casie Gillette, and BuyerZone.
In our inaugural B2B Web Usability survey and report, we learned quite a bit about the B2B buyer and their preferences and behaviors when evaluating vendor websites. This year, we sought to get further clarification and greater depth in some of the key points and also determine if B2B vendors had improved in their website efforts.
In our second annual survey report by Huff Industrial Marketing and KoMarketing, you’ll learn the important and evolving role vendor websites play in the B2B buying process.
We continue to ask buyers how they evaluate vendor websites, what content is critical to the buying process, and how the various types of content marketing assets, including blogging and social media, impact the buyer journey; from discovery to vendor selection.
“KoMarketing takes PPC management to a completely different level of focus on performance and commitment to client business goals.”
